Category: Misc

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Book Review Finch Premium Posts 2016

It’s really hard to find any kind of information from experienced performance marketers. You generally have to wade through all the gurus who have no real idea or sign up to a paid forum full of newbies. Finch is an English guy I believe who now lives in Thailand, has been doing affiliate marketing for ever and now runs a smallish team. The guy obviously knows his stuff and there...

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What is required to dominate an online niche?

Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is usually a lead magnet i.e. “enter your email to download this free ebook”, followed by...

The truth about online advertising agencies and consultants 0

The truth about online advertising agencies and consultants

I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess at next to none of them. Why would they? If a guy can actually rank...

Fastlane Millionaire – BoM May 0

Fastlane Millionaire – BoM May

The Fastlane Millionaire is a self-help style book aimed at aspiring entrepreneurs. It does contain a lot of egotistical bull sh*t that you normally find in these style of books but there is also some gems of information. It is a bit like the 4 hour work week where if you can cut through the rubbish then what’s left is actually some solid advice. I would say if you have...

WhatsApp being used for spam 0

WhatsApp being used for spam

This is the first time I’ve seen spam on WhatsApp in the UK. I got two messages from different numbers advertising the same site. I’d imagine they are utilising free sims along with an android bot of some sort to register an account and then target known mobile numbers from a list.

The intelligent investor –  April’s Book of the Month 0

The intelligent investor – April’s Book of the Month

The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as the book itself. Graham inspired a host of famous investors including Warren Buffett and this book mirrors my own opinions about going against the trends of the stock markets. Always buy low when everyone else wants out and thinks...

The balance of an online marketers skillset 2

The balance of an online marketers skillset

Effective online marketing requires a balance of skills. A good campaign requires creativity, great design, effective programming and meticulous optimisation. Leonardo Da Vinci would have made a great affiliate. If he was around in today he’d find this easy because he had a great balance of artistic creativity and scientific inquisition. Good design is intertwined with art as engineering is with science. A successful online marketer, or team of marketers...

The 4 hour work week – March’s Book of the Month 0

The 4 hour work week – March’s Book of the Month

The 4 hour work week – Timothy Ferris This was a tough one to include or not. I really can’t stand the guy or his writing style but a lot of what he says is good advice. I’ve read this and the 4 hour body and am taking a break before reading the 4 hour chef. I think if you read one of his books a year, that’s plenty 🙂...

Healthy body healthy mind – Fitness for the self-employed 0

Healthy body healthy mind – Fitness for the self-employed

I see a lot of fitness and health related post on affiliate marketing blogs, everything from how I got ripped abs in 3 weeks to why I gave up coffee for a month. These sound more like our landing page headlines than blog posts but there does seem to be a strong focus in the industry towards a healthy lifestyle. While I feel this is justified to an extent it...

The Innovators – February’s Book of the Month 0

The Innovators – February’s Book of the Month

The Innovators is a historical portrayal of the digital revolution. It starts at Ada Lovelace the daughter of Lord Byron who is credited with the first concept of a computer programme and goes all the way up to 2014. The book details the first computers including the one at Bletchley Park which is significant to me because it’s only half hours drive away. The birth of silicon valley and the...