Category: Misc

delivering happiness tony hsieh

Book Review: Delivering Happiness – Tony Hsieh

To get through this you are going to need to read a hundred or so pages of why Zappos is such an amazing company how how they are changing the world. That said Tony does make some interesting points throughout the book. His story of how he got started in the tech industry first with Linkshare and then with Zappos is quite an interesting read. Profits > Passion > Purpose...

Book Review: Will it fly – Pat Flynn

This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally and how your business idea will fit in to that. There is some good information about market research in there. I particularly like the P.L.A.N.E. section i which stands for: Problems – look for problems your clients may have...

Book Review Finch Premium Posts 2016

It’s really hard to find any kind of information from experienced performance marketers. You generally have to wade through all the gurus who have no real idea or sign up to a paid forum full of newbies. Finch is an English guy I believe who now lives in Thailand, has been doing affiliate marketing for ever and now runs a smallish team. The guy obviously knows his stuff and there...

What is required to dominate an online niche?

Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is usually a lead magnet i.e. “enter your email to download this free ebook”, followed by...

The truth about online advertising agencies and consultants

The truth about online advertising agencies and consultants

I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess at next to none of them. Why would they? If a guy can actually rank...

Fastlane Millionaire – BoM May

Fastlane Millionaire – BoM May

The Fastlane Millionaire is a self-help style book aimed at aspiring entrepreneurs. It does contain a lot of egotistical bull sh*t that you normally find in these style of books but there is also some gems of information. It is a bit like the 4 hour work week where if you can cut through the rubbish then what’s left is actually some solid advice. I would say if you have...

WhatsApp being used for spam

WhatsApp being used for spam

This is the first time I’ve seen spam on WhatsApp in the UK. I got two messages from different numbers advertising the same site. I’d imagine they are utilising free sims along with an android bot of some sort to register an account and then target known mobile numbers from a list.

The intelligent investor –  April’s Book of the Month

The intelligent investor – April’s Book of the Month

The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as the book itself. Graham inspired a host of famous investors including Warren Buffett and this book mirrors my own opinions about going against the trends of the stock markets. Always buy low when everyone else wants out and thinks...

The balance of an online marketers skillset

The balance of an online marketers skillset

Effective online marketing requires a balance of skills. A good campaign requires creativity, great design, effective programming and meticulous optimisation. Leonardo Da Vinci would have made a great affiliate. If he was around in today he’d find this easy because he had a great balance of artistic creativity and scientific inquisition. Good design is intertwined with art as engineering is with science. A successful online marketer, or team of marketers...

The 4 hour work week – March’s Book of the Month

The 4 hour work week – March’s Book of the Month

The 4 hour work week – Timothy Ferris This was a tough one to include or not. I really can’t stand the guy or his writing style but a lot of what he says is good advice. I’ve read this and the 4 hour body and am taking a break before reading the 4 hour chef. I think if you read one of his books a year, that’s plenty 🙂...