Category: News

Online Marketing Predictions For 2017

Here are my predictions for 2017 1. Native will go mainstream and start attracting big brand spenders Native advertising has been affiliate marketers little secret for a couple of years now. The volume is now at a stage where brand advertisers and big spenders are starting to come in and push inventory prices up. Quality issues are still there with a lot of native advertising being placed on sites which...

New Page Level Ads – Adsense

These new ads are now available in the Adsense platform: They can be added to your adsense site and will only pop on mobile when Google thinks it’s a good time to launch an overlay. I’m not sure how they calculate this but it is described as displaying at “optimal times”. Most importantly you can add these without them counting towards your three ads per page limit. “Designed by Google...

CTA Conf 2016 Notes (PDF Download )

The CTA Conference was put on by Unbounce in June and they also produced this really good notes PDF which is worth reading for anyone in the digital marketing space. You can download it here: http://calltoactionconference.unbounce.com/docs/CTAConf%202016%20Notes.pdf

Jim.am has moved to JamesBachini.com

Welcome to the new blog. I have updated the design with a new theme and some pretty pictures. I changed the domain name too as I wasn’t doing anything with the last one and wanted to keep a personal blog anyway so this will suit me more. I still plan to talk, rant and go off the rails about online marketing mainly but this also gives me a bit more...

Microsoft to buy Linkedin

News this morning is that Microsoft is going to buy Linkedin for $26 Billion USD. Now I’m not saying we are in a new .com tech bubble but… Linkedin has 433 million users. That would give a cost per user of $60usd. Now my first thought is that if Microsoft spent that money on advertising a $60 cpa is about $58 more than it would cost to get users to...

stack that money london

Stack That Money Meetup STM London 2015

Stack that money has been a great meetup. I was surprised at the turnout which topped over 700 members. The talks were good, particularly some of the ones on the second day. Highlights included: Tim Tetra’s tricky little presentation where he sold a magic bullet to a crowd that should know better. Lars Kroijer one of the few city bankers who I’ve heard and not wanted to run away from....

MeetMarket @ ASW15

Pics From Affiliate Summit West 2015

Some snapshots from ASW15 Meet market, people doing the rounds. The Charles Ngo Seminar Benjamin Yong doing his thing While I’m all for using public transport I’m pretty sure this isn’t how Ryan Eagle does it. Arriving into the strip on the Deuce with a blazer attached to a backpack. You walk a lot in Vegas without realizing it. Which is just as well because this was like a fried...

Boost Software (PC Cleaner) Shutdown

Boost Software (PC Cleaner) Shutdown

The FTC has taken another swipe at the darker side of the affiliate industry by closing down Boost Software. Assets frozen and business practices suspended! There CPI offers were pretty big but the business model was scammy at best. The FTC paid particular attention to the telemarketing “scare tactics” used on the backend of the offer. Hopefully noone got too burnt by this… Be careful what you promote!