Category: Display

Display Marketing Logo Challenge 0

Display Marketing Logo Challenge

Wow I don’t mind admitting half of these companies I’ve never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also have ones for mobile, social and search: http://www.lumapartners.com/lumascapes/mobile-lumascape/ http://www.lumapartners.com/lumascapes/social-lumascape/ http://www.lumapartners.com/lumascapes/search-lumascape/ and my favourite, just in case anyones working on the next MyFace: http://www.lumapartners.com/lumascapes/digital-capital-lumascape/

Direct Linking and Retargeting 0

Direct Linking and Retargeting

Here is how to do it, you’ll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to the trackandforward.php file and put a meta refresh at the the end. The page will load the retargeting cookies will be placed and then the user will be sent on his way to the affiliate offer without even...

Ideas for Banner Ad Split Tests 0

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise out the losers and see what works best. There is no single best banner advertisement, everything needs testing and optimising continuously.

Engage BDR – Self-serve RTB 0

Engage BDR – Self-serve RTB

Have you seen these ads all over the internet? Chances are pretty high it was probably served by Engage BDR. Up until now their minimum deposit just to test a campaign was $25,000 USD. Which for most affiliates is completely out of reach but now they have released a new real time bidding platform which is run on a self-serve basis. This means you have total control over your campaigns...

SiteScout RTB – A Walk Through 0

SiteScout RTB – A Walk Through

Update 23/08/12 – If you are interested in working with Sitescout make sure you check out their superb knowedge base. Sitescout is a great traffic source for display advertising. They basically act as a reseller for remnant traffic from some of the biggest ad exchanges in the world. There is needless to say massive volume if you can get something working. The system operates on a real time bidding structure...