Category: Traffic

Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels 1

Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...

Facebook changes ad text guidelines 2

Facebook changes ad text guidelines

Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have to bid. We’ve found a few things out from our initial tests with the new...

No More Forced Tablet Traffic On Adwords 6

No More Forced Tablet Traffic On Adwords

At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop. Here is the blog announcement from Google: http://adwords.blogspot.co.uk/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html If you are running Adwords campaigns get in there quick and set the tablet bid adjustment...

Splitting traffic to different offers on mobile 7

Splitting traffic to different offers on mobile

If you are buying bulk traffic to a mobile offer the chances are that you can split some of your traffic off to different offers. For example if  you have a pin submit that only accepts android but has a much higher payout then you can separate your android traffic and increase your bottom line. There are a few ways to do this using popular tracking software but I prefer...

Leading Ad Networks 8

Leading Ad Networks

Here is a list of the leading ad networks @ Dec 2015: Search PPC Google Adwords MSN Adcenter Social Networks Facebook Twitter Plenty of Fish Reddit LinkedIn In-text Ad Networks 50onRed Infolinks Clicksor Pay per view PPV Traffic Vance Lead Impact Media Traffic Clicksor Pop Unders Wiget Media Adcash AdsTerra Banner Display Networks / Exchanges Sitescout Google Adwords Display / Doubleclick Media.net Advertising.com Engage BDR (First Impression) BuySellAds Adroll OpenX...

The truth about online advertising agencies and consultants

The truth about online advertising agencies and consultants

I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess at next to none of them. Why would they? If a guy can actually rank...

Automatic Redirect for Mobile Landing Page

Automatic Redirect for Mobile Landing Page

Want a mobile lander with a 90%+ “CTR”? Simply add the following javasript: <script> function go() { location.href = ‘http://www.jamesbachini.com’; } function init() { setTimeout(function() { confirm(‘You have two friends who recommended this app’); },3000); setTimeout(function() { go(); },5000); } </script> Then run the init function on body load like so: <body onload=”init();”> This does two things it ensures the user has seen the page, all be it briefly, and...

Dynamic Tracking Tokens For Major Ad Networks 9

Dynamic Tracking Tokens For Major Ad Networks

Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today {keyWORD} = Order fresh FRUIT today {KEYWord} = Order FRESH fruit today {KEYWORD} = Order...

retargeting on google and facebook

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience > Website Traffic Set in the last to a max of 180 days if required Enter...

Dealing With Googles Mobile Friendly Algorithm

Dealing With Googles Mobile Friendly Algorithm

From the 21st April Google will be penalising sites for mobile search which don’t appear mobile friendly. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ If you haven’t done any mobile design you’ll probably get some warnings like this: Text too small to read Links too close together Mobile viewport not set Content wider than screen The first thing you should do to make your site mobile friendly is add a...