Category: Traffic

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SEO for Fun and Profit

SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag relevancy Keyword relevancy to text content (think latent semantic indexing) Text content length Image relevancy...

Tool to generate a guest blog post request 1

Tool to generate a guest blog post request

This tool can be used to generate a guest blog post request for SEO purposes. This is a great way to not only build SEO juice but it also gets your name out there and helps interact with the community surrounding your niche. http://www.jamesbachini.com/misc/guestpostrequest.php Simply enter your name,site,niche and theirs and it will generate a unique guest post request letter. Email that over and you will hopefully get some responses....

facebook social graph dating

Designing Banners in Place

Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for traffic sources like Facebook this is something every affiliate should consider. Simply take a screenshot of the page where you intend to advertise and design your banner in place. This will give you a better feel for how...

Disproportionate Tablet Traffc On Google Adwords

Disproportionate Tablet Traffc On Google Adwords

Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This means you are stuck with a lot of tablet traffic, in fact a very disproportionate...

Mobile eCPM’s still not competing with desktop

Mobile eCPM’s still not competing with desktop

Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page RPM Estimated earnings Desktop 217560 6117 2.81% £0.26 £7.38 £1,604.64 High-end mobile devices 110708 2048...

Facebook taking on Google Adwords

Facebook taking on Google Adwords

UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user on their phone, tablet and laptop. Some more details here: http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ Original Post: http://www.reuters.com/article/2014/09/23/facebook-advertising-idUSL3N0RO01Y20140923 This...

free and simple ppc tool

Simple PPC List Builder

I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The old version had some other features but I can’t remember what they were. If someone...

Some info on popular traffic sources…

Some info on popular traffic sources…

I came across this summary from an old manual I wrote some time ago. Alot of it is still relevant today, I’ll get round to updating it at some point: Traffic Sources Summary SEO Little to no cost – Free Trafic Long term can take six months to rank Requires large volumes of content Massive potential Becoming harder to manipulate Backlinks are becoming less effective Social signals are becoming more...

Display Marketing Logo Challenge

Display Marketing Logo Challenge

Wow I don’t mind admitting half of these companies I’ve never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also have ones for mobile, social and search: http://www.lumapartners.com/lumascapes/mobile-lumascape/ http://www.lumapartners.com/lumascapes/social-lumascape/ http://www.lumapartners.com/lumascapes/search-lumascape/ and my favourite, just in case anyones working on the next MyFace: http://www.lumapartners.com/lumascapes/digital-capital-lumascape/