Category: Traffic

Display Marketing Logo Challenge

Display Marketing Logo Challenge

Wow I don’t mind admitting half of these companies I’ve never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also...

Direct Linking and Retargeting

Direct Linking and Retargeting

Here is how to do it, you’ll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to...

Ideas for Banner Ad Split Tests

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise out...

Googler Helping Affiliates…. in 2012!

Googler Helping Affiliates…. in 2012!

Just when you think everyone working under advertising at Facebook and Google has been treated to a common sense bypass I get a lovely message like this. Hello James, Thank you for...

Engage BDR – Self-serve RTB

Engage BDR – Self-serve RTB

Have you seen these ads all over the internet? Chances are pretty high it was probably served by Engage BDR. Up until now their minimum deposit just to test a campaign was...

SiteScout RTB – A Walk Through

SiteScout RTB – A Walk Through

Update 23/08/12 – If you are interested in working with Sitescout make sure you check out their superb knowedge base. Sitescout is a great traffic source for display advertising. They basically act...

In-Text Advertising | Ultimate Guide 15

In-Text Advertising | Ultimate Guide

Updated April 2020 In-text advertising is a form of digital advertising that replaces words on a website with links paid for by advertisers. An advertiser bids for keywords and provides a destination...

Google confirms SEO value in Plus One

Google confirms SEO value in Plus One

The following snippet was displayed in our Adsense account this morning: Does this mean the plus one is affecting searches carried out by people socially linked to your gmail account or does...