Category: SEO

A place for posts about search engine optimisation

Online Marketing Skillset

What is Online Marketing? | A Definitive Guide

Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic sources are being used and how to scale and compete in the online marketing space. Introduction Building a Website Tracking & Analytics Traffic Sources Design Monetisation Scaling Up Challenges Corporate Online Marketing Independent Online Marketing Competing at the...

micro conversion example

Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James On YouTube Scale Campaigns Profitably Micro conversions are most valuable when you are scaling a...

8 Tips For The Perfect Blog Post 8

8 Tips For The Perfect Blog Post

This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match to a search query but also just clickbaity enough to get a higher click through...

How To Use .htaccess & robots.txt To Block Bots 11

How To Use .htaccess & robots.txt To Block Bots

If you want to block search engine and crawler bots from visiting your pages you can do so by uploading the robots.txt and .htaccess files to the root directory on your site. Double check you aren’t rewriting over any existing .htaccess file before you do it. http://jamesbachini.com/misc/blockbots/robots.txt http://jamesbachini.com/misc/blockbots/.htaccess (.htaccess link doesn’t work because it’s a no read file. So I have uploaded them as a zip) Download both files in...

node moz api

Node.js client for Moz API (MozScape)

Update 2020: This is outdated now and not maintained. I’d recommend using one of these packages: https://www.npmjs.com/package/moz-api https://www.npmjs.com/package/moz-api-wrapper Original Post: I was doing some work with SEO domains and realised there wasn’t a node.js client for the MozScape API… so after Googling and not finding what I was looking for I built one. What this basically does is provide SEO metrics on the URL you provide. Here’s the download link:...

The truth about online advertising agencies and consultants

The truth about online advertising agencies and consultants

I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess at next to none of them. Why would they? If a guy can actually rank...

Dynamic Tracking Tokens For Major Ad Networks 12

Dynamic Tracking Tokens For Major Ad Networks

Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today {keyWORD} = Order fresh FRUIT today {KEYWord} = Order FRESH fruit today {KEYWORD} = Order...

Dealing With Googles Mobile Friendly Algorithm

Dealing With Googles Mobile Friendly Algorithm

From the 21st April Google will be penalising sites for mobile search which don’t appear mobile friendly. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ If you haven’t done any mobile design you’ll probably get some warnings like this: Text too small to read Links too close together Mobile viewport not set Content wider than screen The first thing you should do to make your site mobile friendly is add a...

google pets penguin panda

SEO for Fun and Profit

SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag relevancy Keyword relevancy to text content (think latent semantic indexing) Text content length Image relevancy...