Upgrading to WordPress 4.0 a breeze 0

Upgrading to WordPress 4.0 a breeze

I always get the fear when doing major upgrades on any platform. Something is bound to be non-compatible and get messed up. In this instance upgrading to WordPress 4.0 took about 5 minutes, didn’t mess up the themes and everything is still where it should be… right? WordPress is, in my opinion, the best platform for blogging and amateur website creation. There’s over 30,000 plugins, more themes than you’ll ever...

My Office 0

My Office

My office at home. Dell XPS14 Laptop, Dell UHD monitor, Madkatz strike7 gaming keyboard (never played a game on it in my life) and a Madkatz mouse. The Bakerlite phone in the background is a genuine one from the 1940’s. I’d love to rig this up to a bluetooth handset but don’t have the heart to take it apart.

Matomy Media Group 0

Matomy Media Group

So you think you’ve made it in the performance marketing space? Check out the figures in Matomy’s interim report for a humbling come back down to earth: http://otp.investis.com/clients/uk/matomy/rns/regulatory-story.aspx?cid=813&newsid=441656 Overview of results ($ millions) H1 2014 GAAP H1 2013 GAAP Change GAAP Revenue 107.6 97.3 11% Gross profit 28.8 25.6 13% Operating profit 6.5 4.6 42% Pre-tax profit 13.9 4.1 235% Net income 13.0 3.0 329% Earnings per share 0.18 0.04...

affiliate summit west 2015 0

Affiliate Summit West 2015

I missed it last year so am really looking forward to getting back to Vegas for some blackjack, craps and roulette. No meetings before midday this time, live and learn! I first went to affiliate summit in 2012 and in my opinion it’s the best show of the year. TheĀ  location, the parties, the sheer volume of people that attend. It’s not one to be missed! Hope to see everyone,...

Why postback pixels aren’t good enough 0

Why postback pixels aren’t good enough

What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It seems that some affiliates are actually using this type of tracking and optimising on a single tracking system. For the love of god can people stop using postback conversion tracking. It’s terrible, ineffective and most of all limiting in...

Facebook taking on Google Adwords 0

Facebook taking on Google Adwords

UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user on their phone, tablet and laptop. Some more details here: http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ Original Post: http://www.reuters.com/article/2014/09/23/facebook-advertising-idUSL3N0RO01Y20140923 This...

Passing Through Landing Page Variables 0

Passing Through Landing Page Variables

This was inspired by another post which is well worth a read at: http://affplaybook.com/blog/affiliate-marketing/the-ultimate-guide-to-landing-page-tricks/ So many traffic sources provide you with tags such as {keyword} {countrycode} {device} etc. You can add these variables to your url so it would look something like: http://www.myserver.com/landingpage.htm?kw={keyword}&device={device} Then in the code to your landing page you can access these variables. I’ll put examples in PHP and Javascript but any web based language should provide...

Scalling Prosper202 0

Scalling Prosper202

An excellent article from prosper202 on how to scale out to multiple servers efficiently: http://prosper.tracking202.com/blog/tutorial-how-your-current-server-setup-is-costing-you-big-time?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+prosper202+%28Prosper202+Development+Blog%29

Big Brands Screwed By Facebook Because Of ViralNova 0

Big Brands Screwed By Facebook Because Of ViralNova

We were sold on spending huge budgets to gain Facebook page likes with the promise of being able to publish content to those fans for free. Facebook has now done a U-turn and is saying that in future only 1-2% of your Facebook fans will see organic content and that you will need to pay again to get your content in front of those fans on each post. Why? Basically...

Refactoring for ROI in affiliate marketing 0

Refactoring for ROI in affiliate marketing

The importance of refactoring is well documented in the programming world. But I haven’t seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead adding variations to your banners or landing pages, start again and use everything you’ve learned to produce a better campaign. If you have a campaign that is over a year old and still making money then you...