JamesBachini.com

free and simple ppc tool 0

Simple PPC List Builder

I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The old version had some other features but I can’t remember what they were. If someone...

A lesson in writing headlines 0

A lesson in writing headlines

http://www.viralnova.com/ This site is an epic resource of great copy for headlines. Here are some examples and the techniques they employ: This $145,000,000 Spiritual Headquarters Is Just Ridiculous. I’m Sure You Know Who Built It. Questioning the reader to draw intrigue The ‘Before’ Photo Made Me Sick. Yet The ‘After’ Photo Is So Great That I Actually Laughed. The promise of an emotional rollercoaster A Soldier Found This Box Left...

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Local Sims

Travel and work – a tough combination. One thing that makes it infinitely easier is to purchase a local sim card with 3G data. I’m typing this from a hotel room in Cambodia. The hotel’s wifi like most hotels in SE Asia is questionable at best. Having a local sim card allows me to tether a connection from my phone to my laptop which is good enough for 99% of...

Epic Advertising Legal Action 0

Epic Advertising Legal Action

Legal letter we had come through against Epic Advertising Limited. Anyone else had one of these? Looks like they went bust owing about 3.2 million and someones not happy about it.

ATW: Singapore 0

ATW: Singapore

Overall Singapore is the best city I have ever visited. It was like an oasis of calm after travelling in Sri Lanka and India for three weeks. Cars stop to let you cross the road, the streets are cleaner than any other city, people are generally more respectful to one another and their surroundings. Public transport around the city is top notch, the tube (MRT) is easy to understand and...

Kerala and leaving India 0

Kerala and leaving India

Kerala was the highlight of India for me. Situated at the bottom of the country the region is made up of beautiful beaches, stunning backwaters and vibrant local towns. Fort Cochin is a small Portuguese colonial town with a few things to do and see. They have a fish market where you can buy freshly caught fish and then take it to a restaurant down the road who will cook...

ATW: Goa 0

ATW: Goa

I’ve finally got round to setting up a category for travel stuff and have set a redirect at jamesbachini.com/atw Goa was a lot of fun, I’d love to go back between December and January because it gets pretty crazy apparently. In off season it’s quiet with not many western tourists. Beaches are beautiful, traffic is a little calmer than Mumbai although all the drivers still love their horns. Food is...

Mumbai Reality 0

Mumbai Reality

Dharavi is the most populated slum in Asia with over a million people living in a square kilometer. It’s an incredibly eye opening place to visit because of the way the people there just get on with their daily business. With conditions such as running water limited to 3 hours a day you’d think the people would get down. It’s incredible to see smiles on the faces of kids as...

Ideas for improving landing pages 0

Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive text is key and an art form in itself. Images – Every image on that landing page should be there for a reason, a padlock suggests safety and confidence, a arrow draws attention...