JamesBachini.com

Book Review: How to Be an Imperfectionist – Stephen Guise

Amazon Link: How to be an imperfectionist This book was mentioned by Robert Gryn, the Voluum guy. I think there must be quite a few affiliates, digital marketers and high performers who are on the OCD scale. This book is about perfectionism which is very closely related or part of that scale. OCD is obsessive compulsive disorder. I’m terrible for it. I can’t sit at a table without straightening cutlery....

Pop Under Code 2020

Updated January 2020 This code is used for running pop under traffic on your own site. It adds an onclick function to every link on the page which opens a new tab with the clicked link and changes the existing window (underneath) to a popped ad url. Make sure you change the var puURL from http://Google.com to whatever you want to pop. The number 3600 in the code is number...

Capitalisation of Links www.MySite.com Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example: http://www.jamesbachini.com/ – standard (control) http://www.JamesBachini.com/ – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm Here are the results: Case Clicks Leads Standard 37065 1080 Capitalised 35531 1024   From this I would suggest that...

How to sell anything

I saw this online and thought it was a really good infographic to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy high volume traffic, dump it on a high converting landing page and wait for the money to roll in....

Passing URL parameters (GET variables) on a PHP redirect

Update Feb 2020 The query parameter string is stored in the following variable $_SERVER[‘QUERY_STRING’] So for the URL: server.com/index.php?test=123&hi=hello the $_SERVER[‘QUERY_STRING’] will contain this string “test=123&hi=hello” We can then pass this out when redirecting landing page (see code below from original blog post). If you want to access a single variable then you can use $_GET[‘variableName’] From the example above $_GET[‘hi’] === “hello” XSS Cross site scripting is a security...

Publisher Side Ad Platform Statistics

This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense still dominates. Google also own Doubleclick which is used more widely by larger advertisers.

instagram cta buttons

Instagram Ads CTA Buttons

First time I’ve seen call to action buttons being displayed on Instagram ads. This could be a game changer for anyone building an InstaAudience.

2017 What Works In Digital Marketing Video

This is a really nice round up from Brent Dunn and Ryan Gray of what worked in 2016 and what affiliates and digital marketers can/should be doing in 2017. Talks a lot about local marketing and moving in to areas which aren’t as competitive.

Wasabi Opensource A/B Testing Platform

Intuit have opensourced a enterprise grade A/B testing platform called Wasabi. This runs as an API on a separate server from your site/landers. It isn’t the easiest thing to setup and will require some knowledge of using the command line from a linux based system. You can setup multiple split tests on your website. For example you may want to test two different headlines or another test might be different...

Book Review: How To Get Rich – Felix Dennis

Amazon Link: How To Get Rich This book was recommended on someones most life changing books list. Despite the guru title it’s actually quite a bit different to the standard Tony Robbins spin-offs. The writer Felix Dennis isn’t selling anything, there’s no upsells or hidden agenda. He’s an older guy that made a lot of money in magazine publishing and floated a large electronics mail order company in the US....