JamesBachini.com

Cryptocurrency During The Next Recession 1

Cryptocurrency During The Next Recession

I learnt the hard (and expensive way) not to try and predict stock market timings so I wont guess when the next recession will occur. Like a knock on the door from someone wanting to talk about Jehovah, you know it’s going to happen but it’s normally at the most inopportune time when you don’t expect it. In this article we are going to look at how a general recession...

Book Review: It doesn't have to be crazy at work - Jason Fried and David Hansson 5

Book Review: It doesn’t have to be crazy at work – Jason Fried and David Hansson

Amazon Link: It doesn’t have to be crazy at work This is a short book about efficiency and calm in the workplace. I read it six months or so ago and some of the concepts are really useful if you are used to working in high pressure environments. Chapter Breakdown Curb your ambition – don’t try to change the world Defend your time – don’t allow others to distract you...

Progressive Optimisation 6

Progressive Optimisation

When looking at conversion rate statistics for a new traffic source it is important to optimise the zone ids as efficiently as possible. What I tend to do is work out roughly what conversion rate I want to target and then put a progressive funnel in place to build up to it. So if a zone only has 5000 impressions it’s hard to tell if it’ll be good or not,...

Sky Bet Closes Affiliate Program 7

Sky Bet Closes Affiliate Program

Had this come through today from Sky bet who are one of the biggest gambling operators in the UK. Notice of Termination of the Sky Betting and Gaming Affiliate Programme We are writing to inform you of our intention to terminate the Sky Betting and Gaming UK Affiliate Programme (the “Programme”) and the agreement entered into between you and Bonne Terre Limited in relation to the Programme (the “Agreement”). As...

Book: Zen and the art of motorcycle maintenance 8

Book: Zen and the art of motorcycle maintenance

Amazon Link: Zen and the art of motorcycle maintenance This is a modern classic. To be honest I only found out it was written 40 odd years ago when I got to the end. It is a brilliantly written piece by Robert Pirsig that tells the story of a father and son on a journey across America. The story is a front for a deeper underlying discussion of philosophy. This...

Example Media Buy Proposal Letter 10

Example Media Buy Proposal Letter

Here is an example media buy proposal letter that can be used as a cold email, contact form or social media message. Response rates for media buy proposals are low so anything you can do to connect with the person responsible for monetising a website first is going to be beneficial. Check the whois information, contact section of the site, about us, see if there’s a company listed in the...

Book Review: How to Be an Imperfectionist - Stephen Guise 11

Book Review: How to Be an Imperfectionist – Stephen Guise

Amazon Link: How to be an imperfectionist This book was mentioned by Robert Gryn, the Voluum guy. I think there must be quite a few affiliates, digital marketers and high performers who are on the OCD scale. This book is about perfectionism which is very closely related or part of that scale. OCD is obsessive compulsive disorder. I’m terrible for it. I can’t sit at a table without straightening cutlery....

Pop Under Code 2020 13

Pop Under Code 2020

Updated January 2020 This code is used for running pop under traffic on your own site. It adds an onclick function to every link on the page which opens a new tab with the clicked link and changes the existing window (underneath) to a popped ad url. Make sure you change the var puURL from http://Google.com to whatever you want to pop. The number 3600 in the code is number...

Capitalisation of Links www.MySite.com Test 14

Capitalisation of Links www.MySite.com Test

I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example: https://www.jamesbachini.com/ – standard (control) https://www.JamesBachini.com/ – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm Here are the results: Case Clicks Leads Standard 37065 1080 Capitalised 35531 1024 From this...

How to sell anything 15

How to sell anything

I saw this online and thought it was a really good infographic to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy high volume traffic, dump it on a high converting landing page and wait for the money to roll in....