How To Optimise Online Affiliate Marketing Campaigns

This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether that be creatives such as banners or site ids or mobile devices. I would say...

daily calcs screenshot 1

Daily Calcs Profit And Loss Spreadsheet Download For Affiliate Marketers

Here is the spreadsheet I use to monitor my profit and loss accounts on a daily basis. It’s provided here as a downloadable spreadsheet but I would recommend setting it up how you want and then uploading to Google Docs so it can be worked on from anywhere by anyone. This document works by inputting your daily revenues and your traffic source costs in the various currencies and it will...

Cashvertising – January’s Book of the Month 0

Cashvertising – January’s Book of the Month

Cashvertising is a classic and would be my first choice for anybody new to affiliate marketing. It was first published a hundred years ago or so by an old school print advertiser. It gives a great overview of the psychology behind marketing and copy writing. The book has become famous in internet marketing circles because to date noone has produced a better foundation for general marketing practice. It is a...

How Groupon’s landing page has evolved in two years 0

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing pages which are used throughout the industry. They must still have plenty of volume for...

make money online 0

How To Make Money Online

Historians will look back at this period of time as an information revolution in the same way we look back at the industrial revolution. In the space of 30 years we have gone from basic communications to having a small portable device connected to a network capable of delivering answers to any question, maps, shopping and dumb selfies of our friends. There have been more millionaires created from web businesses...

Disproportionate Tablet Traffc On Google Adwords 0

Disproportionate Tablet Traffc On Google Adwords

Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This means you are stuck with a lot of tablet traffic, in fact a very disproportionate...

Boost Software (PC Cleaner) Shutdown 0

Boost Software (PC Cleaner) Shutdown

The FTC has taken another swipe at the darker side of the affiliate industry by closing down Boost Software. Assets frozen and business practices suspended! There CPI offers were pretty big but the business model was scammy at best. The FTC paid particular attention to the telemarketing “scare tactics” used on the backend of the offer. Hopefully noone got too burnt by this… Be careful what you promote!

Mobile eCPM’s still not competing with desktop 0

Mobile eCPM’s still not competing with desktop

Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page RPM Estimated earnings Desktop 217560 6117 2.81% £0.26 £7.38 £1,604.64 High-end mobile devices 110708 2048...

Upgrading to WordPress 4.0 a breeze 0

Upgrading to WordPress 4.0 a breeze

I always get the fear when doing major upgrades on any platform. Something is bound to be non-compatible and get messed up. In this instance upgrading to WordPress 4.0 took about 5 minutes, didn’t mess up the themes and everything is still where it should be… right? WordPress is, in my opinion, the best platform for blogging and amateur website creation. There’s over 30,000 plugins, more themes than you’ll ever...