James is a developer, researcher and investor exploring emerging technologies.
“Since 2017 I have been exploring and experimenting with blockchain technologies. I am fascinated by the ability to deploy permissionless, immutable code across a decentralised p2p network”
With a background spanning software development, system trading, and content creation, he helps organisations grow by translating complex technologies into accessible content that inspires and educates.
Today, he works with forward thinking teams on developer relations, product education, and high impact technical content.
Based in Cambridgeshire, England, James launched his first successful company in 2011, scaling a digital marketing agency to $10M/year in revenue. His blog reaches 100,000+ unique readers annually, and his YouTube channel has grown to 25,000+ subscribers, documenting his work, insights, and experiments.
My Story So Far…
In 2011, I founded a digital marketing agency that quickly rose to success, bringing in a 7 figure exit. After travelling around the world for a year I was feeling confident and ready for my next venture. I co-founded a blockchain start-up in 2017, which unfortunately, didn’t go as planned and the project failed.
Crypto markets had been in a deep bear market since 2018 and during the covid crash of March 2020 the little Ethereum we held in our treasury was trading at $80, the project was insolvent.
This setback left me feeling discouraged and disheartened. I lost 3 years of my life, let down external investors and lost some personal funds. My own investments in Bitcoin and other cryptocurrencies since 2017 were also down by more than 50%. It was a big step backwards.
Despite the challenges, I still believed in blockchain technology and that the world was moving towards digital assets. I doubled down and continued investing in digital assets. I got very lucky with timing because from that point on crypto markets done their thing and Bitcoin went from $3k to $65k in just over a year. During this time I dove headfirst into researching emerging technologies, honing my smart contract developer skills and setting up robust system trading infrastructure.
During covid lockdown I started recording Youtube videos and documenting my research alongside developer tutorials. The channel provided a creative gateway and opened up many opportunities.
In 2022 I launched a newsletter focused on The Blockchain Sector bridging market commentary with developer insights.
In 2025 I launched a second YouTube Channel focused on AI called TrainTheAlgo. This has provided a separate channel to explore the fast paced sector and keep myself and others up to date on the latest developments.
Today I partner with organisations looking to grow and educate their developer communities.
If you are interested in working with me do not hesitate to get in contact.