I’m James Bachini and I’m based in Cambridgeshire, England ☕ and Capbreton, France 🌞
I started out doing web design for local clients in my late teens. Around 2005 I discovered PPC ads and by 2010 I was running high volume performance marketing campaigns to affiliate networks.
At that time there were very few people sharing information on what actually worked in online marketing.
Today there is infinitely more noise in the space but actionable information is perhaps even harder to find.
In 2011 I started this blog to educate and document my journey.
I went on to build an independent ad network and developed demand side advertising technology. Between 2017 and 2020 I worked on a blockchain project focused on monetisation of web content.
Since the coronavirus outbreak my focus is to expand my portfolio of passive income streams and to work on things that I enjoy and find interesting.
2021 will mark the ten year anniversary of this blog so I’m going to be increasing efforts to share what I’ve learned here and on my Youtube channel 👇