In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing pages which are used throughout the industry. They must still have plenty of volume for...
James Bachini is co-founder and CEO of JSEcoin Ltd, a blockchain startup working to utilize browser based mining to reduce the excessive power consumption of traditional cryptocurrencies.