This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense still dominates. Google also own Doubleclick which is used more widely by larger advertisers.
James Bachini is co-founder and CEO of JSEcoin Ltd, a blockchain startup working to utilize browser based mining to reduce the excessive power consumption of traditional cryptocurrencies.