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Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords 0

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords

I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That was until I saw the CPC’s in Adwords for keywords related to his business: This...