Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...
James Bachini is co-founder and CEO of JSEcoin Ltd, a blockchain startup working to utilize browser based mining to reduce the excessive power consumption of traditional cryptocurrencies.