March 2017

I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example: https://www.jamesbachini.com/ – standard (control) https://www.JamesBachini.com/ – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm…