James Bachini

Capitalisation of Links (www.MySite.com) CRO Test

I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example:

https://www.jamesbachini.com/ – standard (control)

https://www.JamesBachini.com/ – Capitalised

This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm

Here are the results:


From this I would suggest that links that aren’t capitalised get more clicks. One thing I would note is that this was only run on one campaign and it was likely caused by the standard link looking more natural and less like a promotion. Also it’s pretty close so variance could have certainly played a part but 70k clicks is a decent sample.

Just another thing worth testing on your landing pages if you are have natural looking links on them.

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James Bachini

Disclaimer: Not a financial advisor, not financial advice. The content I create is to document my journey and for educational and entertainment purposes only. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. Do your own research and do not play with funds you do not want to lose.