marketing
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Marketing Psychology in Web3
This article delves into the key aspects of marketing psychology that are unique or particularly relevant to the Web3 ecosystem, exploring how trust, community engagement, scarcity, fear of missing out, attention economy, and behavioural economics intersect with this innovative space. Trust and Credibility The blockchain sector has been plagued by numerous fraud & scams, making…
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The Secrets Web3 Marketers Use To Launch New Crypto Projects
My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…
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Custom QR Code Design | How To Create Custom QR Codes For Marketing
Here is an example of a custom QR Code which you can scan with any camera app to get a link back to this website In this article I’m going to show you how you can create these using a free tools. How Do QR Codes Work Generate QR Code Link Import QR Code To…
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SaaS Marketing Strategy
An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7…
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What is required to dominate an online niche?
Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is…
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Golden Gems in Copywriting
Copywriting is an essential skill in affiliate marketing. Being able to persuade a user to complete an action comes down to communication and a lot of the communication on a website or landing page is written text. When I write copy I follow a build > breakdown > rebuild workflow. What this means is I’ll…
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Funniest video I’ve seen in years
Damn those spammers!
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Refactoring for ROI in affiliate marketing
The importance of refactoring is well documented in the programming world. But I haven’t seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead adding variations to your banners or landing pages, start again and use everything you’ve learned to produce a better campaign. If you…
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Looking for an angle
My most successful campaigns are normally also my most creative and abstract. If you can take an offer and think of a way to promote it which is “outside of the box” then you are on to a winner. Coming up with the idea is the difficult bit and I’ve laid out an example of…
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Welcome to the blog
Thanks for visiting this is the first post at JiM’s Blog. To tell you a little about why we are starting a blog could take a while but in short we are trying to improve our communications throughout the industry and this is one method we are using. If you are interested in getting in…
