James Bachini

retargeting

  • 5 Retargeting Examples| Remarketing Strategies With Facebook & Google Ads

    5 Retargeting Examples| Remarketing Strategies With Facebook & Google Ads

    This module is part of a free online course where you can learn digital marketing. Here are some retargeting examples of how to run effective remarketing campaigns on Google & Facebook Ads. As I go through the examples I will be introducing new concepts and more advanced retargeting methods. Content (Re)Marketing Bombardment URL & Event…

  • How to Sell Anything

    How to Sell Anything

    I found this “How to Sell Anything” infographic and thought it was a really good example to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy…

  • Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…

  • Setting Up Retargeting Pixels for Adwords and Facebook

    Setting Up Retargeting Pixels for Adwords and Facebook

    Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience >…

  • Direct Linking and Retargeting

    Here is how to do it, you’ll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to the trackandforward.php file and put a meta refresh at the the end. The page will load the retargeting cookies will be placed and…