James Bachini

Web3 Marketing

  • Biggest Misconceptions About Crypto User Demographics

    Biggest Misconceptions About Crypto User Demographics

    Due to my blog and YouTube channel I get detailed analytics on crypto user demographics. In this article I’ve compared my own data with other accounts, studies and published demographic information. My Demographic Data Here are some screenshots from Google Analytics and YouTube. My content is almost solely focused on blockchain, web3, crypto. This data…

  • The Secrets Web3 Marketers Use To Launch New Crypto Projects

    The Secrets Web3 Marketers Use To Launch New Crypto Projects

    My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…