Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices:
| Platform | Page views | Clicks | Page CTR | CPC | Page RPM | Estimated earnings |
| Desktop | 217560 | 6117 | 2.81% | £0.26 | £7.38 | £1,604.64 |
| High-end mobile devices | 110708 | 2048 | 1.85% | £0.22 | £4.14 | £458.06 |
| Tablets | 57176 | 1676 | 2.93% | £0.23 | £6.81 | £389.18 |
This is with Adwords compulsory/forced opt-in methods of promoting mobile advertising. Not only is the CTR higher for Desktop publishers but so is the CPC. The difference in cost per click suggests to me that advertisers are still monetising desktop traffic better than mobile. The difference in CTR suggests I should probably design a better mobile framework for the site 🙂
