Tagged: ctr

Mobile eCPM’s still not competing with desktop 0

Mobile eCPM’s still not competing with desktop

Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page RPM Estimated earnings Desktop 217560 6117 2.81% £0.26 £7.38 £1,604.64 High-end mobile devices 110708 2048...

Loading a conversion pixel on click through 0

Loading a conversion pixel on click through

Mobile campaign optimisation throws up a number of issues in regard to tracking. One thing I’ve found really useful is to load a conversion pixel on click through from the landing page to the offer page. This can be a traffic source pixel which can then be used to give some indication of site/device/carrier quality etc. It’ll be tracking click throughs rather than conversions so it’s not perfect but it...

My Favourite Buttons For Banner Design 0

My Favourite Buttons For Banner Design

Below is a list of my favourite buttons I keep handy when designing banners. I’m a bit old school and still use Fireworks MX for design simply because I know where everything is on it and it does everything I want it to. After 6-7 years it would be really annoying to switch to Photoshop. Kind of like that time I tried to “upgrade” my XP operating system to Vista....