PPC
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The Secrets Web3 Marketers Use To Launch New Crypto Projects
My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…
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Separating Signal From Noise on WallStreetBets [Niche Website]
This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche…
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Digital Marketing Overview | Beginners Guide
In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…
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Google Ads vs Facebook Ads
The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to…
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Google Ads Performance Max Campaigns
Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused…
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Traffic Sources | How To Get More Traffic To Your Website
This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic to your website. Website Traffic Sources [Video] Paid vs Free Traffic – Expectations vs Reality Free Traffic Sources Content Marketing Strategy SEO –…
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Creating Google Ads | Tips, Tools & Strategies
This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions…
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Marketing Help for Small Businesses
This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start. The second section is for SMEs with annual marketing budgets greater than £20,000 ($25,000) that could leverage external consultants and agencies. Internal Online…
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Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for getting the most out of gtag events. Google Analytics Events in 90 Seconds What are Google Analytics Events? Breakdown of an Event Setting…
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Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…
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What does Affiliate Marketing mean?
Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.
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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels
Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…
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No More Forced Tablet Traffic On Adwords
At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop. Here is the blog announcement from Google: http://adwords.blogspot.co.uk/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html If…
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Dynamic Tracking Tokens For Major Ad Networks
Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today…
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Disproportionate Tablet Traffc On Google Adwords
Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This…
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Simple PPC List Builder
I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The…
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Googler Helping Affiliates…. in 2012!
Just when you think everyone working under advertising at Facebook and Google has been treated to a common sense bypass I get a lovely message like this. Hello James, Thank you for writing in. Hope you’re doing well! I’m Jaya, from the Google AdWords Support Team and I’ll be assisting you with your queries today.…
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Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords
I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That…
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Using Adsense Section Targeting
If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet…
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