James Bachini

PPC

  • Separating Signal From Noise on WallStreetBets [Niche Website]

    Separating Signal From Noise on WallStreetBets [Niche Website]

    This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche […]

  • Digital Marketing Overview | Beginners Guide

    Digital Marketing Overview | Beginners Guide

    In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design […]

  • Google Ads vs Facebook Ads

    Google Ads vs Facebook Ads

    The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to […]

  • Google Ads Performance Max Campaigns

    Google Ads Performance Max Campaigns

    Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused […]

  • Traffic Sources | How To Get More Traffic To Your Website

    Traffic Sources | How To Get More Traffic To Your Website

    This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic to your website. Website Traffic Sources [Video] Paid vs Free Traffic – Expectations vs Reality Free Traffic Sources Content Marketing Strategy SEO – […]

  • Creating Google Ads | Tips, Tools & Strategies

    Creating Google Ads | Tips, Tools & Strategies

    This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions […]

  • Marketing Help for Small Businesses

    Marketing Help for Small Businesses

    This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start. The second section is for SMEs with annual marketing budgets greater than £20,000 ($25,000) that could leverage external consultants and agencies. Internal Online […]

  • Google Analytics Event Tracking | GA Events Setup, Tips & Examples

    Google Analytics Event Tracking | GA Events Setup, Tips & Examples

    In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for getting the most out of gtag events. Google Analytics Events in 90 Seconds What are Google Analytics Events? Breakdown of an Event Setting […]

  • Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James […]

  • What does Affiliate Marketing mean?

    What does Affiliate Marketing mean?

    Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.