James Bachini

Example Media Buy Letter

Here is an example media buy proposal letter that can be used as a cold email, contact form or social media message.

Response rates for media buy proposals are low so anything you can do to connect with the person responsible for monetising a website first is going to be beneficial.

Check the whois information, contact section of the site, about us, see if there’s a company listed in the terms or privacy policy. From there I think the best way in 2020 to connect with someone for cold outreach like this is linkedin. Make sure your profile is professional and mentions you are a media buyer if possible.

Example Media Buy Letter

Dear Example.com Team,

My name is James Bachini, I am a media buyer for Media Cambridge Ltd and I would like to make you an advertising proposal regarding your website example.com

I am looking to build a long-term advertising relationship to buy advertising placements directly. I can pay in advance for all traffic and offer competitive CPM rates for your desktop and mobile placements.

I currently purchase the following placements on similar sites:

  • Banner placements
  • Pop unders
  • Interstitials

You can see examples of the ad formats at: http://mediacambridge.com/demo

I would propose starting with the following as this can be run in combination with your current Adsense advertisements:

  • Ad type: Pop Under
  • Brand: Ladbrokes
  • Payment Type: CPM
  • Type of traffic: Desktop & Mobile
  • Initial Budget: £50 GBP / day
  • Rate: £3.29 per 1000 unique visistors

I can provide all the necessary code snippets and tracking to make the advertising work.

If you accept I will provide an initial pre-payment via paypal, bitcoin, payoneer or bank wire transfer. Please send me your preferred payment details.

Kind regards,

James Bachini

Media Buyer
Media Cambridge Ltd

+447833 239349
Skype: jamesbachini

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Thank you.

James Bachini

Disclaimer: Not a financial advisor, not financial advice. The content I create is to document my journey and for educational and entertainment purposes only. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. Do your own research and do not play with funds you do not want to lose.