Below is a list of my favourite buttons I keep handy when designing banners. I’m a bit old school and still use Fireworks MX for design simply because I know where everything is on it and it does everything I want it to. After 6-7 years it would be really annoying to switch to Photoshop. Kind of like that time I tried to “upgrade” my XP operating system to Vista.
As with anything it’s critical to test all elements of a landing page or banner but the bits and pieces above should give a rough starting point to design something that works for your campaigns.
I like to keep an eye on what the big players in the market are doing. Companies like Groupon and Living Social and also some of the better email-submit landing pages have so much traffic they can test and optimise their landing pages really well. Have a look at what they are doing and you can’t go too far wrong.
There isn’t anything quite like a BFB to boost click through rate… Well maybe on Social there are two other things
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Disclaimer: Not a financial advisor, not financial advice. The content I create is to document my journey and for educational and entertainment purposes only. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. Do your own research and do not play with funds you do not want to lose.