CPA
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The Secrets Web3 Marketers Use To Launch New Crypto Projects
My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…
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Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹
In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking…
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How To Monetise Your Website | 8 Ways To Make Money Online 💰
This article is part of a free online course where you can learn digital marketing. The following 8 methods are the most effective ways to monetise your website. Banner Ads Affiliate Marketing Accept Donations Consulting Merchandise Sponsored Content / Links / Shoutouts Creating Digital Products Selling The Site The Passive Income Spectrum 8 Ways To…
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Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…
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How to choose offers from an affiliate network
The most useful bit of information you can get from your affiliate manager is what offers are running the most volume. This is the only data I ever ask AM’s for because it tells me in no uncertain terms what is competitive on the network at the moment. AM’s are notorious for bombarding us with…
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Problems with running traffic to CPA affiliate networks
OK this might be a bit of an eye opener for anyone running traffic to CPA networks. This is obviously a negative post about some pet hates but there is a place for networks in the industry and they have their uses for sure which I’ll go through at the end. CPA networks have “internal…
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How To Optimise Online Affiliate Marketing Campaigns
This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether…
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How Groupon’s landing page has evolved in two years
In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing…
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Matomy Media Group
So you think you’ve made it in the performance marketing space? Check out the figures in Matomy’s interim report for a humbling come back down to earth: http://otp.investis.com/clients/uk/matomy/rns/regulatory-story.aspx?cid=813&newsid=441656 Overview of results ($ millions) H1 2014 GAAP H1 2013 GAAP Change GAAP Revenue 107.6 97.3 11% Gross profit 28.8 25.6 13% Operating profit 6.5 4.6 42%…
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Why postback pixels aren’t good enough
What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It seems that some affiliates are actually using this type of tracking and optimising on a single tracking system. For the love of god can…
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How not to do maintenance
This was from an affiliate programme for a site which used to have an Alexa top 500 listing!
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Yousif Yalda Recognition
Recognition for being a complete idiot. Don’t ever run traffic to Profit Kings Media (PKM) or you’ll end up with stupid Skype messages like this:
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Neverblue Out of Bounds Thailand 2013
Thank you Neverblue for a great trip to Phuket Thailand, was good to see everyone in the Neverblue team and meet some new faces. Just when you think the out of bounds trips can’t get any better… The Westin Siray Hotel where we stayed Everything required for an OOB trip was supplied Boat trip to…
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EWA Gone Under
It’s not nice to see any company fail (especially when they owe so much to so many) but never in this industry have I seen it happen to a more deserving character. Goodbye Ryan Eagle and the joke/scam that was EWA.
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Maxbounty setting an example
Credit where credit is due this is awsome from Maxbounty: Hello James, For the past 8 years, MaxBounty has made it a tradition to give back to our community during the holiday season. This year is no different, and once again we are inviting you to help us out. On Saturday, December 22nd, 2012, we…
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Mobile Multivariate Testing with SubID’s
Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a mobile landing page. Because I wasn’t using prosper or any other tracking software I couldn’t plug in my custom multivariate testing scripts. I was…
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Reasons to Love Neverblue in 2012/2013
Looks like Neverblue are taking their affiliates to Phuket Thailand in March 2013! Wow!
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The Neverblue Velo Bankruptcy Saga
On April 3rd Velo Holdings the parent company of Vertrue which in turn is the parent company of Neverblue (have I got that right?) filed for bankruptcy. Performer insider released an “affiliate marketing is dead” post and I’m sure alot of affiliates, myself included, panicked. A generic email followed which stated “we intend to make…
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Big Thank You To Neverblue for Out of Bounds Dominican Republic
Just like to say a big thank you to Neverblue for organising Out of Bounds Dominican Republic. It was an amazing experience to be surrounded by like minded people and have all the luxuries the Neverblue team laid on. Sun Rise Punta Canna 2012 My main takeaways from the trip were:- Mobile advertising is expanding…
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Affiliate Network and Payment Terms
There has been news this week of Epic/Azoogle stopping all weekly payments to affiliates. This has sent rumors of financial difficulties and cash flow problems circling the forums for one of the giant CPA networks. Just when the dust settles Maxbounty sends out a network email informing all affiliates they are improving their payment terms…
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CPA Tips
Maxbounty tracking with subid in prosper202: /tracking202/static/gpb.php?amount=&subid=#S1# The standard conversion rate I use (probably out of date): //$ > £ = x 0.64 Note that what you buy and sell dollars for is very different, 2-4% Consider setting up US bank account. Not possible without visiting the states to the best of my knowledge. Phi…
