At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop.
If you are running Adwords campaigns get in there quick and set the tablet bid adjustment to -100% which will block them completely from the campaign.
Finally a step forward from the Google which probably means that tablet cpm prices are now high enough that they don’t need to be sold as a bundle. App installs…
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Disclaimer: Not a financial advisor, not financial advice. The content I create is to document my journey and for educational and entertainment purposes only. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. Do your own research and do not play with funds you do not want to lose.
