Tagged: retargeting

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How to sell anything

I saw this online and thought it was a really good infographic to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy high volume traffic, dump it on a high converting landing page and wait for the money to roll in....

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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...

retargeting on google and facebook 0

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience > Website Traffic Set in the last to a max of 180 days if required Enter...

Direct Linking and Retargeting 0

Direct Linking and Retargeting

Here is how to do it, you’ll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to the trackandforward.php file and put a meta refresh at the the end. The page will load the retargeting cookies will be placed and then the user will be sent on his way to the affiliate offer without even...