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Digital Marketing Overview | Beginners Guide
In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design […]
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NFC Marketing | 8 NFC Marketing Examples
In this article we look at NFC Marketing opportunities and how NFC chips can be used to merge online and offline marketing campaigns. Introduction To NFC Technology How To Write A NFC Chip Using Your Phone 8 NFC Marketing Examples NFC Business Cards NFC Billboards NFC Point of Sale Data NFC Stickers & Labels NFC […]
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Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹
In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking […]
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Website Competitor Analysis | 5 Steps To Research The Competition 🕵️
This article outlines the following five steps to carry out a thorough website competitor analysis. Assessing Competitive Landscape Analyzing Website Traffic Metrics Social Media & Content Analysis Web Technology & Tracking Analysis Personnel & Corporate Structure Research First let’s look at a video example of carrying out competitor research for a Clickbank product. Website Competitor […]
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Defining Key Performance Indicators | From 34 KPI Examples
In this article we look at Key Performance Indicators, how to define them, review them and how you can set up a KPI dashboard for your business. KPI’s in 90 Seconds What are Key Performance Indicators? What makes a good KPI? Categories of KPI and 34 Key Performance Indicator Examples Steps To Defining KPI’s Setting […]
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Analytics Strategy | Essential Guide To Data Driven Marketing 📈
This module is part of a free online course where you can learn digital marketing. How to create an analytics strategy to track visitor metrics, provide actionable insights into performance and establish data driven marketing methodology for continuous improvement. [Video] Creating An Effective Analytics Strategy Why Analytics & Privacy Are Important Roadmap For Developing An […]
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Copywriting for Websites | Marketing Psychology Secrets
This article is part of a free online course where you can learn digital marketing. This article provides original research on how copywriting for websites converts visitors to customers and how to write better sales copy on your next website or landing page. 32 Copywriting Tricks Learned From Analysing 210 Landing Pages Marketing Psychology Concepts […]
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Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for getting the most out of gtag events. Google Analytics Events in 90 Seconds What are Google Analytics Events? Breakdown of an Event Setting […]
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CRO | Conversion Rate Optimisation
This article is part of a free online course where you can learn digital marketing. Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What is the Average Improvement to Conversion Rate? How […]
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Setting up HTTPS (SSL) with Cloudflare and WordPress
If you are just running a wordpress blog or simple website you can setup Cloudflare to manage SSL for you. Cloudflare acts as a proxy between your website and the user. I recently setup Cloudflare which provides a SSL certificate with their free account plan. Step 1. Setup Cloudflare Register for an account. Then select […]
