Category: Business

I started my first business at age 16 developing websites. Since then I’ve been lucky enough to be involved in some exciting startups in the UK.

Online Marketing Skillset

What is Online Marketing? | A Definitive Guide

Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic sources are being used and how to scale and compete in the online marketing space. Introduction Building a Website Tracking & Analytics Traffic Sources Design Monetisation Scaling Up Challenges Corporate Online Marketing Independent Online Marketing Competing at the...

ReasonLigo Tezos

ReasonLIGO | Building Smart Contracts & Dapps On Tezos

Tezos smart contracts are compiled from a custom low level language called Michelson. For web developers however learning a new low level programming language is a barrier to entry… Enter LIGO and specifically ReasonLigo. ReasonLIGO  is the most accessible way to develop smart contracts for web developers. ReasonLIGO is based on ReasonML which is based on Typescript which is based on Javascript. It’s a bit convoluted but basically if you...

How To Calculate EV (Expected Value) By Analysing Risk & Reward 7

How To Calculate EV (Expected Value) By Analysing Risk & Reward

Expected value or EV is a term used in finance and gambling to define the estimated return of a given situation based on enough iterations. James On YouTube For example if you bet $1 on a coin toss your EV would be 0 because you would win/lose 50% of the time and your loss would be $1 and your win potential would be $1 ($2 including your original stake). So...

micro conversion example

Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James On YouTube Scale Campaigns Profitably Micro conversions are most valuable when you are scaling a...

8 Tips For The Perfect Blog Post 10

8 Tips For The Perfect Blog Post

This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match to a search query but also just clickbaity enough to get a higher click through...

Search For Satoshi 13

Search For Satoshi

In 2008 an anonymous user with the alias Satoshi Nakamoto posted the original Bitcoin whitepaper to the Cryptography mailing list. Satoshi mined a lot of the early Bitcoin blocks and the rewards that are held in bitcoin wallets associated are estimated to be around 1 million BTC or 10 Billion USD. If Bitcoin eventually reaches $120k, Satoshi will become the richest man in the world. These wallet addresses and no...

Setting up HTTPS (SSL) with Cloudflare and Wordpress 15

Setting up HTTPS (SSL) with Cloudflare and WordPress

I’ve been working with blockchain and cryptography for 3 years now which is probably a good time to update the old wordpress blog to SSL before anyone notices. Turns out I don’t need to purchase or manage an SSL certificate, which is a shame because I loved breaking things with that certbot thing on linux. If you are just running a wordpress blog or simple website like this one you...

Cryptocurrency During The Next Recession 21

Cryptocurrency During The Next Recession

I learnt the hard (and expensive way) not to try and predict stock market timings so I wont guess when the next recession will occur. Like a knock on the door from someone wanting to talk about Jehovah, you know it’s going to happen but it’s normally at the most inopportune time when you don’t expect it. In this article we are going to look at how a general recession...

Book Review: It doesn't have to be crazy at work - Jason Fried and David Hansson 25

Book Review: It doesn’t have to be crazy at work – Jason Fried and David Hansson

Amazon Link: It doesn’t have to be crazy at work This is a short book about efficiency and calm in the workplace. I read it six months or so ago and some of the concepts are really useful if you are used to working in high pressure environments. Chapter Breakdown Curb your ambition – don’t try to change the world Defend your time – don’t allow others to distract you...