Business
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Calculating The Intrinsic Value Of Bitcoin & Ethereum
Calculating the intrinsic value of Bitcoin, Ethereum and other digital assets is challenging due to its intangible nature. In this analysis I’m going to discuss common methods of calculating intrinsic value and then create a model using a combination of the methods. tl;dr based on the models described below: Methods Of Calculating Intrinsic Value Store…
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Book Summary: Launch by Jeff Walker
I first read this book nearly a decade ago when it was called “The Product Launch Formula” but decided to revisit the updated version to go over some principles about launching products online. Here is a write up of my notes from the book which is available on Amazon. tl;dr Launch Takeaways Launch Book Notes…
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Book Summary: Mastering The Market Cycle By Howard Marks
In crypto we live and die by the four year market cycle and I read this with the ambition to learn from someone who has decades of experience and seen cycles play out across multiple markets. Here is a write up of my notes from the book which is available on Amazon. tl;dr Mastering The…
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Value Averaging vs Dollar Cost Averaging
One of the most recognized techniques for investing is dollar cost averaging. A process where you invest equal amounts over set periods i.e. $100/month. A less well known strategy is value averaging which when compared across multiple markets and time frames is more effective. In this article I discuss the concept of value averaging, the…
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A Close Look at PYUSD | Implications Of The PayPal Stablecoin
In August 2023 Paypal unveiled their new stablecoin, an ERC20 token built on Ethereum. The code is open source, the contract is verified on Etherscan, it’s a real token which is going to be available to Paypal’s 435m users. What Is pyUSD & How Does It Work The Paypal stablecoin was developed in partnership with…
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The Secrets Web3 Marketers Use To Launch New Crypto Projects
My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…
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Crypto Travel Rule | Creating A Surveillance State
From the 1st September 2023 the crypto travel rule will come into force in the UK, the EU is holding a grace period with plans to bring it in towards the end of 2024 and it’s already in place in the US, Canada and other parts of the globe. What Is The Crypto Travel Rule…
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Card Payments For Crypto With Wert
One of the challenges cryptocurrency projects face is the seamless integration of traditional payment systems, such as credit/debit card payments, into their crypto based ecosystems. The issue derives from the potential for fraud because card payments can be reversed long after the transaction has taken place, while crypto transactions are immutable. This is a write…
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Tokenized US Treasuries | Ondo Finance vs MatrixDock
Tokenized US treasuries offer a yield on stablecoin holdings and with rising interest rates they are quickly gaining traction in DeFi markets. In this article I want to look at two projects to see how they compare and how the real world asset ecosystem is shaping up. Real World Assets In the last six months…
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XRP Legal Case | What It Means For Developers
In this article I’m going to be breaking down the document filed by judge Torres yesterday and consider what it means to developers working in the blockchain and web3 space. Highlights From The Ruling The full document is available here:https://www.nysd.uscourts.gov/sites/default/files/2023-07/SEC%20vs%20Ripple%207-13-23.pdf I’ve picked out some highlights Programmatic SalesHaving considered the economic reality of the Programmatic Sales,…
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3 Ways To Raise Web3 Funding
In this article I’ll explore 3 ways in which you can raise funds for your project with web3 products. Membership NFT A NFT is a non-fungible token, they are often represented as a unique image which can contain additional rights such as: To execute a NFT drop, the following steps can be taken: If any…
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FTX 2.0 ReLaunch
FTX 2.0 is a proposed relaunch of the cryptocurrency exchange FTX.com, which filed for bankruptcy in November 2022. The FTX exchange was a profitable business, earning a small percentage from trading fees. However depositors funds were used to cover up losses from partner trading firm Alameda Research. Alameda also provided market maker services across all…
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Can London Become A Crypto Hub?
Earlier this week one of Silicon Valley’s largest VC firms Andreessen Horowitz announced it would be opening an office in London for their a16zCrypto arm. In this article we will look at how well positioned the UK is relative to the rest of the world to become a fintech capital and hub for the blockchain…
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Raising Funds For Your Blockchain Project
For founders looking to raise capital there are a number of options which we will explore in this article. Private Round A private round is where a founder will outreach and pitch their concept to investors in the space. For raises under $100k angel investors can provide initial funding to get a project started. For…
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Assessing Smart Contract Security Auditors
A smart contract audit can cost anything from $5,000-$250,000 USD. Within this range there is a wide range of services, some offer better value for money than others. In this article I will go through the options for founders looking to hire an auditor and some of the checks you can do to ensure you…
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Mastering Volatility In Crypto Markets
Volatility represents the degree of price fluctuation within a crypto asset, reflecting the magnitude of price changes over a given period. It is the source of both risk and opportunity, capable of testing the nerves of even the most experienced investors. Understanding the nature of volatility is paramount, for it is through this lens that…
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Effective Altruism | Leveraging Innovation & Transparency for Social Good
Effective altruism is a philosophy rooted in maximizing the positive impact of our actions to improve the lives of others. It has gained significant traction in recent years, especially among proponents in crypto circles who resonate with the data driven approach. This article explores how effective altruism, when combined with innovation and transparency, becomes a…
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Ultimate Guide To Hire A Solidity/Web3 Developer
In this comprehensive guide, I will explore how to hire a Solidity/Web3 developer. Contractor, Partner or Employee The first thing you need to decide is whether you want to hire someone on a permanent basis or not. With Solidity development the contracts don’t tend to get updated once they are deployed so the bulk of…
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Minecraft And The Metaverse
From cubes to virtual realms, the metaverse is being built for the next generation which are being brought up in virtual spaces like Minecraft and Fortnite. With its blocky charm and limitless creativity, Minecraft has become a playground for the younger generation, shaping their understanding and acceptance of digital worlds. This blog post explores the…
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Snapshot | Gasless Voting for Decentralized Communities
In decentralized communities voting plays a crucial role in governance and development of roadmaps. Snapshot is disrupting the traditional DAO voting model with a gas free voting platform. This is not a sponsored post and I have no stake in Snapshot, I do however like to use and promote open source tools which enable decentralized…
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Is My Token A Security? The Howey Test For Digital Assets
The SEC & Securities Regulations The Securities and Exchange Commission (SEC) is an independent agency of the United States federal government that is responsible for regulating securities and protecting investors. In practice they have done more to protect Wall Steet financial institutions than they have ever done for individual investors. The SEC regulates securities through…
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Uniswap Market Maker Bot | Managing Token Liquidity On Uniswap
In this tutorial I am going to go through how I built a market maker bot to manage liquidity on Uniswap v3 for a token pair. The idea is to create a automated trading bot which buys tokens when price falls below a base line value and sells tokens when price is above the base…
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Trading The Lifecycle Of Crypto Narratives
The blockchain sector moves fast and attention shifts rapidly as crypto narratives emerge inflating valuations for sub-sectors before moving on to the next big thing. In this article I’m going to outlay my research into the lifecycle of crypto narratives to explore how we can best position our portfolios and allocate funds in a +EV…
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How To Create A BRC20 Bitcoin Token
In this tutorial we will create our own BRC20 token on the Bitcoin network. James On YouTube Watch On YouTube: https://youtu.be/6eTN2fVd4Pw |Subscribe What are BRC20 Tokens? BRC20 tokens are created using the Bitcoin Ordinals protocol. The Ordinals protocol is a set of rules that govern how inscriptions are created, transferred and managed. Bitcoin and the…
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Hyperledger Fabric | IBM’s Enterprise Blockchain
Hyperledger Fabric is a permissioned blockchain platform designed for developing enterprise grade distributed ledger applications. How Does Hyperledger Fabric Work? Hyperledger Fabric uses a pre-authorised network of nodes, with each node storing a copy of the blockchain ledger. It is EVM based which means you can run Solidity code there, all be it with some…
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What is Pepe | A Memecoin Story
The Pepe memecoin is a cryptocurrency based on the Pepe the Frog meme, which originated on the imageboard website 4chan in 2005. The meme gained mainstream popularity in 2016 when it was adopted by supporters of then-presidential candidate Donald Trump. PepeToken is an ERC20 token on the Ethereum blockchain. It is widely traded across many…
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Will Quantum Computing Break Bitcoin?
Quantum computing has the potential to transform the way we solve complex problems in various fields, including cryptography. It offers a unique approach to problem solving that can break certain cryptographic algorithms and create new opportunities for cryptography. Bitcoin uses a combination of SHA256 hash functions and secp256k1 elliptic curve (ECDSA) cryptography to secure transactions.…
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Quadratic Voting | Make Democracy Great Again
Quadratic voting has gained popularity in recent years through adoption on applications such as Gitcoin Grants. Quadratic voting has the potential to fundamentally improve how public decisions are made. This essay will explain what quadratic voting is, how it works and what problems it solves. How Quadratic Voting Works The process of quadratic voting involves…
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Technical Analysis For Crypto Degenerates
For cynics technical analysis is seen as astrology for middle aged white guys for others it is the holy grail, which when mastered, inevitably leads to trading success. The truth is somewhere in the middle, it is undeniable that price action reacts more at some levels than others. It’s important for anyone involved in investing…
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AutoGPT Tutorial | Automated Agents In Practice
AutoGPT is an open source app that uses ChatGPT and several other plugin based modules to carry out every step needed to achieve a goal. AutoGPT is capable of interacting with 3rd party software and services both external such as the web and APIs and internal like spreadsheet apps. AutoGPT vs ChatGPT AutoGPT is a…
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Web3 Investment Thesis
This Web3 investment thesis covers the potential disruption from decentralized permissionless computing. As blockchains scale it’s going to be possible to use smart contracts to enable users to store their own data creating the opportunity for a new era of decentralized applications. Web3 Disrupting Data Web3 disrupts the way we store data online by using…
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Private Funding vs Public Funding Rounds | How To Raise Capital In Crypto
Since the 2018 ICO bust, venture capital funding has become the primary avenue for blockchain startups to raise money. This comes with pros & cons which we will explore in this article alongside how raising capital works in the blockchain sector. How Private Funding Rounds Work During a private funding round the founders of a…
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Blockchain Jobs | A Definitive List Of Roles & Salaries In Crypto
With the growing popularity of digital assets and decentralized finance, blockchain jobs are becoming increasingly lucrative and desirable. If you’re looking for a career with the potential for innovation, challenge, and outstanding opportunity, this list will guide you though the different jobs in the blockchain sector and what to expect. Executive Blockchain Jobs The founders…
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Autonomous AI Agents
Autonomous AI agents are often considered the most dangerous form of AI, as they have the capacity to evolve to meet their developers goals. In this article we will explore how autonomous AI agents work, the potential for this technology and question some implications in it’s inevitable roll out. How Autonomous AI Agents Work Autonomous…
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How The Twitter Algorithm Works
On the 31st March 2023 Twitter open-sourced large sections of it’s algorithm which ranks content. This provided refreshing insights into how large scale social media applications rank content. In this article I’m going to look at how the algorithm works and how content creators can use this new information to gain more reach and influence.…
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ETHDenver | Thoughts & Takeaways From The Biggest US Blockchain Conference
This article is aimed at providing an overview summary of what was talked about at ETHDenver and some of the things I picked up while being there. Buzz Word Bingo I took the schedule and ran through how many talks there were on each of these subjects. Buzz Word No. Of Talks Zero Knowledge 18…
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The Feynman Technique 2.0
The Feynman Technique is a learning tool developed by the infamous physicist Richard Feynman. It involves breaking down complex concepts into simple terms and explaining them as if you were teaching the subject. In March 2020 Covid lockdowns were imposed and I started creating content based on what I was learning or interested about at…
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Advanced MidJourney Prompt Engineering | Unleash Your Inner Artist
As the leading AI image generator, MidJourney consistently produces stunning, high-quality images that range from the bizarre to the breathtaking. As someone who lacks artistic talent, I’ve taken the time to study and master this tool, and in this post I share my insights and tips for getting the most out of it. Follow my…
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Advanced ChatGPT Prompt Engineering
By now you have probably experimented with ChatGPT and realised the huge potential this “calculator for words” has. In this article I share the results of my research on how to make the most of this powerful tool. Whether you’re using ChatGPT as a personal assistant or in a professional setting, you’ll find some valuable…
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Crypto Market Thesis 2023
Once viewed as a fringe market for tech-savvy libertarians, the crypto market has grown exponentially in recent years and is now being recognized as a legitimate asset class by mainstream investors. As we move into 2023, the crypto market is at a crucial juncture, with the potential to continue its explosive growth or face regulatory…
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The Psychology Of Money | Book Summary
The Psychology of Money by Morgan Housel covers personal finance from the perspective of a middle aged American value investor. It offers some interesting insights into long-term investing mindsets and the psychology of why we make investment decisions. Evolution of Personal Finance Western economies have seen a transition in the way we work from manual…
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FTX Collapse Explained | The Story Of Scam Bankrun Fraud
In November 2022 the world’s second largest cryptocurrency exchange FTX collapsed, stopped withdrawals and filed for bankruptcy. The stories of the last week are so far-fetched they deserve a Netflix documentary. Here we will look at how FTX was able to defraud the crypto industry of somewhere in the region of $10 Billion US dollars.…
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Ethereum DevCon Bogotá Write Up
In this post I’m going to try to summarise some of the most interesting talks at from DevCon 2022. Here’s a video summary about the key takeaways from the conference. James On YouTube Watch On YouTube: https://youtu.be/kgiAV7z1fwo |Subscribe The main topics for this years event were: One of the best things about the event is…
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The State Of CBDC Central Bank Digital Currency
Nation states across the world are exploring CBDC’s (central bank digital currency). Many governments including France, Canada, Saudi Arabia & China have pilot schemes already in place. The US dollar is the global reserve currency, it’s used throughout the world as a base asset and more recently as a political weapon in the form of…
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Twitter Crypto Ads | Blockchain Advertising Is Live On Twitter
Twitter crypto ads are live after the platform unofficially relaxed its ban on advertising crypto products. Perhaps due to the Elon bid there seem to be more ads showing up and less stringent controls on ad quality. This opens up an opportunity for companies in the sector to use the platform for growth. In this…
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GameFi 2.0 | Sustainable Tokenomics & Business Models
GameFi utilises digital assets such as cryptocurrency tokens and NFT’s to create internal economies within games. In this article I look at how tokenomics can be designed to create sustainable business models for gamers, investors and developers. James On YouTube Watch On YouTube: https://youtu.be/Ul_Mza9IyYE |Subscribe GameFi 1.0 Play2Earn Growing up I played computer games on…
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Bear Markets | How Human Psychology Works Against Us
Is loss aversion causing long-term underperformance in our portfolios? In bear markets I find it harder to rebalance my portfolio and allocate capital to riskier investments. This creates an unintentional de-risking in bear markets where there is a better long-term risk to reward. James On YouTube Watch On YouTube: https://youtu.be/6F1Cpk14stE |Subscribe Not a financial advisor,…
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Blood in the streets for crypto markets
A year ago I outlined my 60/40 digital asset portfolio which was 60% crypto and 40% USD stablecoins. One of the biggest benefits to this portfolio is that during market downturns it leaves you with capital to deploy. Today has been one of the most chaotic days in crypto markets ever and I’m going to…
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How To Generate Artwork For NFT’s With Jang.js
This article explains how to generate artwork for NFT’s like cryptopunks where there are 10,000 profile pictures. Most of the NFT generators you’ll find online are designed for simplicity and ease of use for non-developers. I wanted to create something which was customisable and expandable to allow for more innovative NFT collections. Jang.js “Just Another…
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EthGlobal Hackathon | Winning $4300 And Advice For Future Participants
EthGlobal hackathons are the largest and most prestigious in the blockchain developer space. The February 2022 “Road To Web3” event was focused on the migration from web2 social networks to web3 technologies. Over the weekend around 400 teams built projects using sponsors technology including Polygon, Uniswap, Moralis and Web3Auth. This video talks about the experience…
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Real Bedford FC | The ₿itcoin Football Club Story
Negotiations are finalised. Peter McCormack, host of “What Bitcoin Did” podcast, has agreed to purchase Bedford Football Club. At the end of the season the the club will rebrand to Real Bedford FC and the journey to take Bedford to the premier league will begin. With lucrative sponsorship deals already in place this could just…
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Curve Wars | The Best Way To Gain Exposure To The Curve Wars
A battle rages for control of DeFi’s biggest protocol as stablecoins fight for liquidity. Million dollar bribes being paid for votes, enemies becoming alliances and an ultimate prize at stake. This article explores why CRV is so valuable and why it likely isn’t the best way to gain exposure to the Curve wars. The CRV…
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Crypto Market Thesis 2022 & Current Portfolio Holdings
This article outlines my thoughts and predictions for crypto markets heading in to 2022. At the end of the article I share my allocations and plans for this year. Crypto Market Thesis Video James On YouTube Watch On YouTube: https://youtu.be/ogBcbwuasWw Bitcoin Market Outlook Crypto markets have cooled off significantly since summer 2021 but expectations are…
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How To Create A TradingView Indicator | Easy Pinescript 5 Tutorial
In this Pinescript tutorial we will build out a simple TradingView indicator using the latest version of Pinescript v5. TradingView Indicator Tutorial This video goes through the Tradingview indicator tutorial with more details and code snippets available in the article below. James On YouTube Watch On YouTube: https://youtu.be/gWw6Hv3CuBU Getting Started With Indicators TradingView indicators are…
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Bitcoin ETF | Why A Bitcoin ETF Changes Everything
On Tuesday 3rd August the head of the SEC gave the clearest signal yet that they are readying for the approval of the growing list of Bitcoin ETF products awaiting regulatory approval. “I look forward to the staff’s review of such filings, particularly if those are limited to these CME-traded Bitcoin futures” Gary Gensler @…
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Steal Like An Artist | Book Summary
The core concept behind steal like an artist is that nothing is truly original and everything is created based on the creators influences. The author Austin Kleon expands on this throughout the book to paint a picture of how to be more effective at creative work. James On YouTube There’s a quote at the start…
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Crypto Portfolio | What I’m Hodling & Why In 2021
In this article I’ll go through my crypto portfolio and explain why I’m holding each of the digital assets. I’ll also be discussing the principles behind the portfolio and how I manage it. The Crypto Portfolio 2021 This is what my crypto portfolio looks like as of July 2021. I’m not a financial advisor, not…
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Certification Of Bitcoin Mining Sustainability ♻️
This article explores Bitcoin mining sustainability and the idea of classifying Bitcoin by how it was mined to incentivise renewable energy. The Video: How To Incentivise Sustainable Bitcoin Mining James On YouTube The Idea: Tracking Bitcoin From Source The idea is to identify the public key addresses of miners who use renewable energy and then…
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Deflationary Effect Of Wealth Concentration
With inflation rising there is going to be more attention on government statistics like the consumer price index CPI. However these metrics don’t fully represent inflation in respect to the devaluation of fiat currency. This article explores the effects of wealth concentration and how it might affect all of our futures. Introduction In recent years…
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Solidity Tutorial | For Developers Coming From Javascript, C++, Python
In this Solidity tutorial I’ll be going through the work flow to develop smart contracts on Ethereum using the Solidity programming language. Solidity Developer Tutorial [Video] James On YouTube Introduction To Solidity Smart Contracts Solidity is the programming language of Ethereum and many other blockchains that use the Ethereum virtual machine. A developer will write…
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60/40 Crypto Portfolio | The Worlds Most Boringly Effective Cryptocurrency Portfolio
The 60/40 crypto portfolio is a modern version of the stocks and bonds retirement portfolio that has been around for over 70 years. The idea behind a 60/40 portfolio is to allocate 60% of an investment portfolio to high risk assets (stocks or cryptocurrency) and 40% to a yield producing low risk asset (bonds or…
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Uniswap V3 Trading Bot 🦄
In this tutorial I’ll be explaining how I built Uniswap v3 trading bot in preparation for arbitrage opportunities. We will be looking at why Uniswap v3 is important and how concentrated liquidity pools provide new features such as range orders. I’ll then show how I built and tested the trading bot prior to Uniswap v3…
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Twitter Trading Bot | Elon + DOGE = Profit
In this article I’ll share how I built a Twitter trading bot to trade a cryptocurrency called DOGE every time Elon Musk tweeted something mentioning it. I’ll be using NodeJS to query the Twitter API and then executing trades on FTX. Building A Twitter Trading Bot Video James On YouTube The “Elon Effect” Opportunity Anything…
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Sharpe Ratio Explained | How To Calculate Risk Adjusted Returns
In this article we look at how to calculate risk adjusted returns using the sharpe ratio. We look at some modern examples which you can try using the share ratio calculator. Sharpe Ratio Calculator This calculator uses the simplified Sharpe ratio as discussed here. Possibilities Success Chances: % Return: $ Break Even Chances: % Return:…
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Futures Funding Rate Strategy | Using Binance & FTX To Arbitrage Funding Rates
In this article I’ll be executing a cash and carry trade purchasing a crypto asset on spot markets and short selling a futures contract for the same asset to collect funding rate fees. Understanding Futures Contracts A futures contract tracks the price of an underlying asset. It allows active traders to take out a long…
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Non Fungible Tokens | My Concerns About NFT’s
In June 2017 John Watkinson and Matt Hall released 10,000 avatars via an automated 24×24 pixel ‘punk’ character generator on the Ethereum network. These non fungible tokens were available to claim for free by anyone with an Ethereum wallet. Four years later and some of these cryptopunk NFT’s are selling for millions of dollars. In…
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DeFi Passive Income | How To Generate Yield On Crypto Assets
This ultimate how to guide will show you how to earn a passive income on your crypto holdings. We will start by looking at different types of DeFi passive income and how it works. Then I’ll explain how liquidity providers earn transaction fees and explore market leaders including Uniswap, Pancake Swap, Pangolin and Raydium. Finally…
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Deribit Review | Read This First
Deribit is the leading options trading platform for cryptocurrencies. In this article I’ll be doing a comprehensive Deribit review and providing insights and strategies for options trading on deribit.com Deribit Demo [Video] James On YouTube Bitcoin Futures & Options The Deribit brand combines Derivatives with Bitcoin and these derivatives come in two forms futures and…
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Die With Zero Bill Perkins | Book Summary
Bill Perkins is a high stakes poker player with a background in options trading in the energy markets. His book “Die With Zero” provides a unique take on retirement planning. Die With Zero Summary [Video] Accumulate Experience Points Optimal Health / Wealth Curves Plan Long Term With Time Buckets The Kids Can Use The Inheritance…
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3 Best Types Of Twitter Ads
In this article I share three types of twitter ads that have been most effective and provide the best return on ad spend. Twitter Ads [Video] This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance. James On YouTube Follower Lookalike Follower…
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Decentralised Finance | A Comprehensive Guide To DeFi
Decentralised finance is revolutionising the blockchain sector. It provides a playground of opportunities for investors, traders and developers. This article provides a comprehensive in depth guide to everything DeFi. What Is Decentralised Finance? Decentralised finance is an extension of cryptocurrency and blockchain applications enabling borrowing, lending, trading and investing. DeFi provides financial services through the…
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The Potential Of Passive Income
This article and video looks at 4 potential positive impacts of passive income on finances and lifestyle. Passive Income [Video] James On YouTube Passive income isn’t a make money quick scheme that you can use to buy a lambo using only your mobile phone and wearing pyjamas. The reality is that it takes an investment…
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Separating Signal From Noise on WallStreetBets [Niche Website]
This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche…
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Wallstreetbets vs Hedge Funds
An epic battle is currently breaking out between a rapidly growing Reddit community Wallstreetbets vs Hedge Funds. James On YouTube For those who don’t know Wallstreetbets is a subreddit which is dedicated to proudly “treating the stock market as a casino”. It is generally not safe for work and describes itself as 4Chan with a…
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Online Business Ideas For 2021
Here are 8 online business ideas to generate passive income in 2021. 8 Online Business Ideas [Video] Teach an Online Course Domaining Print on Demand Building/Flipping Websites Remote Consultant Shopify Store Affiliate Marketing Content Creator / Influencer Conclusion 8 Online Business Ideas [Video] James On YouTube Teach an Online Course Everyone has something to share,…
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Startup Funding | How To Raise Capital For Modern Startups
The following guide provides everything you need to know to successfully raise capital for your startup. Startup funding doesn’t need to be complicated, investors are actively looking to deploy capital into new ideas and businesses. Where To Raise Capital [Video] Crowdfunding Platforms Government Grants & Tax Relief Friends & Family Bank Loans, P2P Lending &…
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Online Marketing Glossary | The Definitive List Of Digital Marketing Definitions
I’ve worked in the digital marketing space for more than a decade and this online marketing glossary contains every marketing definition you could ever need. There are many online marketing glossaries out there but this one is unique because it wasn’t written by a virtual assistant 😋 James On YouTube 301 Redirect 404 Error AB…
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8 Working From Home Tips | After 10 Unconventional Years
Since 2011 I’ve been self-employed and working in startups, primarily working remotely from a home office or from hotels when traveling. Here are some working from home tips that I’ve learnt along the way. Create an Isolated Space Avoid Distractions Create Boundaries KanBan > ToDo Lists Pack Meetings & Video Calls Together Stay Disciplined Disconnect…
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Digital Marketing Overview | Beginners Guide
In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…
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Guerilla Marketing | 12 Captivating Ideas To Bootstrap Your Brand
What Is Guerilla Marketing? News Hacking Treasure Hunts Works Of Artistic License World Record Attempts Poster Plastering Event Ambushing Social Trolls Competitor Competition Swag Giveaways Flash Mobs Codes, Secrets & Easter Eggs Product Placements/Demos How To Create Your Guerilla Marketing Campaign What Is Guerilla Marketing? Guerilla marketing is a creative, unconventional and often unauthorized marketing…
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Google Ads vs Facebook Ads
The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to…
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Lookalike Audience | What, Why & Tips For Building Lookalike Audiences 👀
This article provides everything you need to know about lookalike audiences. From the basics of how to effectively seed lookalike audiences to how lookalike audiences work and how you can profit from the technology. What Is A Lookalike Audience When To Create A Lookalike Audience Tips For Building A Lookalike Audience Facebook Lookalike Audience Google…
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NFC Marketing | 8 NFC Marketing Examples
In this article we look at NFC Marketing opportunities and how NFC chips can be used to merge online and offline marketing campaigns. Introduction To NFC Technology How To Write A NFC Chip Using Your Phone 8 NFC Marketing Examples NFC Business Cards NFC Billboards NFC Point of Sale Data NFC Stickers & Labels NFC…
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Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹
In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking…
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Website Competitor Analysis | 5 Steps To Research The Competition 🕵️
This article outlines the following five steps to carry out a thorough website competitor analysis. Assessing Competitive Landscape Analyzing Website Traffic Metrics Social Media & Content Analysis Web Technology & Tracking Analysis Personnel & Corporate Structure Research First let’s look at a video example of carrying out competitor research for a Clickbank product. Website Competitor…
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Custom QR Code Design | How To Create Custom QR Codes For Marketing
Here is an example of a custom QR Code which you can scan with any camera app to get a link back to this website In this article I’m going to show you how you can create these using a free tools. How Do QR Codes Work Generate QR Code Link Import QR Code To…
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SaaS Marketing Strategy
An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7…
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Google Ads Performance Max Campaigns
Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused…
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How To Make Sales | How To Sell 🤝
In this module I’ll be showing you a proven process for how to make sales. This starts by setting targets and creating a sales plan, then I’ll be discussing lead generation and outreach, sales communications and techniques. The module finishes with a section on how to close the sale. The Sales Process Set Sales Targets…
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Brand Narrative | How To Create Narratives With Brand Storytelling 🖋️
This module is part of a free online course where you can learn digital marketing. Brand Narrative & The Art Of Storytelling [Video] How Narratives Affect Business & Markets The Why That Drives Your Company Building A Brand With A Strong Narrative 3 Brand Narrative Examples Expressing Narratives With Brand Storytelling How To Share Your…
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Traffic Sources | How To Get More Traffic To Your Website
This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic to your website. Website Traffic Sources [Video] Paid vs Free Traffic – Expectations vs Reality Free Traffic Sources Content Marketing Strategy SEO –…
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5 Retargeting Examples| Remarketing Strategies With Facebook & Google Ads
This module is part of a free online course where you can learn digital marketing. Here are some retargeting examples of how to run effective remarketing campaigns on Google & Facebook Ads. As I go through the examples I will be introducing new concepts and more advanced retargeting methods. Content (Re)Marketing Bombardment URL & Event…
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Defining Key Performance Indicators | From 34 KPI Examples
In this article we look at Key Performance Indicators, how to define them, review them and how you can set up a KPI dashboard for your business. KPI’s in 90 Seconds What are Key Performance Indicators? What makes a good KPI? Categories of KPI and 34 Key Performance Indicator Examples Steps To Defining KPI’s Setting…
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Facebook Advertising Network | How To Instantly Improve Your Facebook Ads 🧩
This module is part of a free online course where you can learn digital marketing. The Facebook advertising network is the most advanced and powerful marketing platform the world has ever seen. In this module I’m going to show you ways to get the most out your Facebook ads. [Video] 7 Tips To Improve Facebook…
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Analytics Strategy | Essential Guide To Data Driven Marketing 📈
This module is part of a free online course where you can learn digital marketing. How to create an analytics strategy to track visitor metrics, provide actionable insights into performance and establish data driven marketing methodology for continuous improvement. [Video] Creating An Effective Analytics Strategy Why Analytics & Privacy Are Important Roadmap For Developing An…
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Creating Google Ads | Tips, Tools & Strategies
This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions…
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How To Monetise Your Website | 8 Ways To Make Money Online 💰
This article is part of a free online course where you can learn digital marketing. The following 8 methods are the most effective ways to monetise your website. Banner Ads Affiliate Marketing Accept Donations Consulting Merchandise Sponsored Content / Links / Shoutouts Creating Digital Products Selling The Site The Passive Income Spectrum 8 Ways To…
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Copywriting for Websites | Marketing Psychology Secrets
This article is part of a free online course where you can learn digital marketing. This article provides original research on how copywriting for websites converts visitors to customers and how to write better sales copy on your next website or landing page. 32 Copywriting Tricks Learned From Analysing 210 Landing Pages Marketing Psychology Concepts…
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SEO Content | How To Rank On Google 🕵️
This article is part of a free online course where you can learn digital marketing. In this article we are going to go through the complete process of creating SEO content that ranks at the top of Google. SEO in 90 Seconds What Content Ranks Well On Google Keyword Research High Click Through Rate Titles…
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Marketing Mix | What Is The Modern Marketing Mix?
Seth Godin is one of the few remaining marketers that sees the marketing mix as an art rather than a science. While reading his book “This is Marketing” I decided to revisit some of the fundamentals of marketing that get overlooked in today’s fast moving online space. The marketing mix is a concept originally from…
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