Tagged: Split Tests

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Capitalisation of Links www.MySite.com Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example: http://www.jamesbachini.com/ – standard (control) http://www.JamesBachini.com/ – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm Here are the results: Case Clicks Leads Standard 37065 1080 Capitalised 35531 1024   From this I would suggest that...