Using Adsense Section Targeting

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If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown.

<!– google_ad_section_start –>
Jet internet marketing is a leading UK resource for direct response marketers and affiliates. Find information and advice on advertising online, ppc, ppv. Our tips on adsense marketing are great!
<!– google_ad_section_end –>

This will focus the ads on the topics you write about in that snippet. You can additionally block out parts of the text so adsense ignores it completely.

<!– google_ad_section_start(weight=ignore) –>
This is information that is needed on the page but I don’t want my ads to based on it.
<!– google_ad_section_end –>

This technique which we found at the Adsense Click Optimizer resource has helped us double cpm for one of our sites that wasn’t properly targeted.

We have been doing alot of work on our sites that use adsense recently due to Google dropping big hints it is going to hit sites with heavy ads with a penalty. A Google engineer is quoted as saying “If you look at the above the fold content on any given webpage there should be more space allocated to unique content (unique to that page & unique to the domain) than there is given to add placement”

Meeting this criteria, while maintaining a good cpm is no easy feat.

Think about how much actual unique content the average site has above the fold. Alot of sites have a third of the page taken up by a fancy header which wont be counted as unique because it is on every page. There isn’t usually massive ammounts of page content above the fold. Google certainly wont just be targeting MFA sites with this as well, all the major affiliate networks have easily trackable banners and advertisements. We have redesigned our sites that rely on organic search in anticipation of the algorithm update from Google, should you be looking at yours too?

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