optimisation
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Progressive Optimisation
When looking at conversion rate statistics for a new traffic source it is important to use progressive optimisation to block non-converting sources as early and efficiently as possible. The first step is to work out what conversion rate is required and then put a progressive funnel in place to build up to it. So if […]
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How To Optimise Online Affiliate Marketing Campaigns
This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether […]
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Ideas for improving landing pages
The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive text is key and an art form in itself. Images – Every image on that landing page should […]
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Mobile Multivariate Testing with SubID’s
Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a mobile landing page. Because I wasn’t using prosper or any other tracking software I couldn’t plug in my custom multivariate testing scripts. I was […]
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Apache Logs – Disk Space Ubuntu Plesk
One of my servers started groaning early last week and it turned out I had log files accumulating to nearly 1TB. Log rotation was switched on but it still wasn’t ideal. I solved this by ssh’ing into a root shell and running the following command: du -a /var | sort -n -r | head -n […]
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Using Adsense Section Targeting
If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet […]
