Tagged: optimisation

Progressive Optimisation

When looking at conversion rate statistics for a new traffic source it is important to optimise the zone ids as efficiently as possible. What I tend to do is work out roughly what conversion rate I want to target and then put a progressive funnel in place to build up to it. So if a zone only has 5000 impressions it’s hard to tell if it’ll be good or not,...

How To Optimise Online Affiliate Marketing Campaigns

This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether that be creatives such as banners or site ids or mobile devices. I would say...

Ideas for improving landing pages

Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive text is key and an art form in itself. Images – Every image on that landing page should be there for a reason, a padlock suggests safety and confidence, a arrow draws attention...

Mobile Multivariate Testing with SubID’s

Mobile Multivariate Testing with SubID’s

Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a mobile landing page. Because I wasn’t using prosper or any other tracking software I couldn’t plug in my custom multivariate testing scripts. I was direct linking straight to Neverblue’s platform which has multiple subid’s. I decided the best way...

Apache Logs – Disk Space Ubuntu Plesk

Apache Logs – Disk Space Ubuntu Plesk

One of my servers started groaning early last week and it turned out I had log files accumulating to nearly 1TB. Log rotation was switched on but it still wasn’t ideal. I solved this by ssh’ing into a root shell and running the following command: du -a /var | sort -n -r | head -n 10 This lists the directories which are taking up the most space and it showed...

Using Adsense Section Targeting

Using Adsense Section Targeting

If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet marketing is a leading UK resource for direct response marketers and affiliates. Find information and...