James Bachini

December 2014

  • How Groupon’s landing page has evolved in two years

    In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing…

  • Forgetting to spin spun text in comment spam

    This made me laugh today:  

  • How To Make Money Online

    How To Make Money Online

    Historians will look back at this period of time as an information revolution in the same way we look back at the industrial revolution. In the space of 30 years we have gone from basic communications to having a small portable device connected to a network capable of delivering answers to any question, maps, shopping…

  • Disproportionate Tablet Traffc On Google Adwords

    Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This…