Tagged: ab testing

Wasabi Opensource A/B Testing Platform 1

Wasabi Opensource A/B Testing Platform

Intuit have opensourced a enterprise grade A/B testing platform called Wasabi. This runs as an API on a separate server from your site/landers. It isn’t the easiest thing to setup and will require some knowledge of using the command line from a linux based system. You can setup multiple split tests on your website. For example you may want to test two different headlines or another test might be different...

Stupidly Simple AB or Multivariate Testing 3

Stupidly Simple AB or Multivariate Testing

Here’s a simple way you can setup a simple multivariate or A/B split test without any software just using the subid variables provided by an affiliate network and some really basic php. <?php $out = ‘http://www.myaffiliatelink.com/page1.php?affid=123&subid1=’; if (rand(0,1) == 0) { $out.=’g1′; $girlimg = ‘1.png’; } else { $out.=’g2′; $girlimg = ‘2.png’; } // this randomly chooses an image and adds either g1 or g2 to the outlink. if (rand(0,1)...