James Bachini

animation

  • Ideas for Banner Ad Split Tests

    Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise out the losers and see what works best. There is no single best banner advertisement, everything needs testing and optimising continuously.

  • Script.aculo.us – Interactive Landing Pages

    Interaction is key in modern web design and one of the tools I’ve found to be very helpful in making a more interactive environment is script.aculo.us It is basically a javascript inlcude which can provide you with a whole load of effects and functions to use on your landing pages. Check out a simple example…