James Bachini

marketing strategy

  • SaaS Marketing Strategy

    SaaS Marketing Strategy

    An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7…

  • Marketing Strategy Template

    Marketing Strategy Template

    This free marketing strategy template provides a framework from which to plan out modern marketing activities. Follow the link below to download the document in Google docs, .pdf, .doc (word) and .odt format. Marketing Strategy Template Explained in 90 seconds Download the Template Core Value Proposition Marketing Objectives Key Performance Metrics Targets (SMART) SWOT Analysis…