James Bachini


  • Setting Up Retargeting Pixels for Adwords and Facebook

    Setting Up Retargeting Pixels for Adwords and Facebook

    Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience > […]

  • Direct Linking and Retargeting

    Here is how to do it, you’ll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to the trackandforward.php file and put a meta refresh at the the end. The page will load the retargeting cookies will be placed and […]

  • Firing a S2S tracking url from an image conversion pixel

    Use this on your landing page: setcookie(“cid”, $_GET[‘accid’], time()+7*24*60*60, ‘/’, ‘.mydomain.com’); This sets up a cookie so you can track a click id in www.mydomain.com?accid=123 You could also set this up track any other data you want, subid, affiliate id etc. Then setup your conversion image pixel as <img src=”http://www.mydomain.com/conversion.php” height=”1px” width=”1px” /> This code […]

  • Loading a conversion pixel on click through

    Mobile campaign optimisation throws up a number of issues in regard to tracking. One thing I’ve found really useful is to load a conversion pixel on click through from the landing page to the offer page. This can be a traffic source pixel which can then be used to give some indication of site/device/carrier quality […]