James Bachini


  • Google Ads vs Facebook Ads

    Google Ads vs Facebook Ads

    The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to […]

  • Google Ads Performance Max Campaigns

    Google Ads Performance Max Campaigns

    Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused […]

  • Creating Google Ads | Tips, Tools & Strategies

    Creating Google Ads | Tips, Tools & Strategies

    This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions […]

  • Simple PPC List Builder

    Simple PPC List Builder

    I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The […]

  • Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords

    I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That […]