Tagged: variations

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Stupidly Simple AB or Multivariate Testing

Here’s a simple way you can setup a simple multivariate or A/B split test without any software just using the subid variables provided by an affiliate network and some really basic php. <?php $out = ‘http://www.myaffiliatelink.com/page1.php?affid=123&subid1=’; if (rand(0,1) == 0) { $out.=’g1′; $girlimg = ‘1.png’; } else { $out.=’g2′; $girlimg = ‘2.png’; } // this randomly chooses an image and adds either g1 or g2 to the outlink. if (rand(0,1)...

Ideas for Banner Ad Split Tests 0

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise out the losers and see what works best. There is no single best banner advertisement, everything needs testing and optimising continuously.