June 2016
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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels
Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…
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Jim.am has moved to JamesBachini.com
Welcome to the new blog. I have updated the design with a new theme and some pretty pictures. I changed the domain name too as I wasn’t doing anything with the last one and wanted to keep a personal blog anyway so this will suit me more. I still plan to talk, rant and go…
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Microsoft to buy Linkedin
News this morning is that Microsoft is going to buy Linkedin for $26 Billion USD. Now I’m not saying we are in a new .com tech bubble but… Linkedin has 433 million users. That would give a cost per user of $60usd. Now my first thought is that if Microsoft spent that money on advertising…
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New: Facebook interest targeting brainstorm tool
This is more for my use but others might find it helpful when trying to come up with targeting ideas for interests on Facebook Ads. Facebook Ads Targeting Tool
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Facebook changes ad text guidelines
Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have…
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Alert box on click through to offer
The following example will allow you to create an alert box when the user clicks through from your landing page to the offer page. This can be useful to remind users of your offers value proposition, sign-up requirements (double-opt in?) or just to increase conversion rate on the offer end. A working demo is available…
