Here is an example media buy proposal letter that can be used as a cold email, contact form or social media message.
Response rates for media buy proposals are low so anything you can do to connect with the person responsible for monetising a website first is going to be beneficial.
Check the whois information, contact section of the site, about us, see if there’s a company listed in the terms or privacy policy. From there I think the best way in 2020 to connect with someone for cold outreach like this is linkedin. Make sure your profile is professional and mentions you are a media buyer if possible.
Example Media Buy Letter
Dear Example.com Team,
My name is James Bachini, I am a media buyer for Media Cambridge Ltd and I would like to make you an advertising proposal regarding your website example.com
I am looking to build a long-term advertising relationship to buy advertising placements directly. I can pay in advance for all traffic and offer competitive CPM rates for your desktop and mobile placements.
I currently purchase the following placements on similar sites:
- Banner placements
- Pop unders
- Interstitials
You can see examples of the ad formats at: http://mediacambridge.com/demo
I would propose starting with the following as this can be run in combination with your current Adsense advertisements:
- Ad type: Pop Under
- Brand: Ladbrokes
- Payment Type: CPM
- Type of traffic: Desktop & Mobile
- Initial Budget: £50 GBP / day
- Rate: £3.29 per 1000 unique visistors
I can provide all the necessary code snippets and tracking to make the advertising work.
If you accept I will provide an initial pre-payment via paypal, bitcoin, payoneer or bank wire transfer. Please send me your preferred payment details.
Kind regards,
James Bachini
Media Buyer
Media Cambridge Ltd
https://MediaCambridge.com
+447833 239349
Skype: jamesbachini
