James Bachini

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  • How to display different banners for mobile

    How to display different banners for mobile

    I had a situation where I wanted to use different ad banners depending on the screen size of the visitor. To display different banners for mobile and desktop traffic. What I wanted was a dynamic ad block that displayed different ads depending on the width of the browser window so it wouldn’t mess up the…

  • Designing Banners in Place

    Designing Banners in Place

    Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for traffic sources like Facebook this is something every affiliate should consider. Simply take a screenshot of the page where you intend to advertise…

  • Display Marketing Logo Challenge

    Wow I don’t mind admitting half of these companies I’ve never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also have ones for mobile, social and search: http://www.lumapartners.com/lumascapes/mobile-lumascape/ http://www.lumapartners.com/lumascapes/social-lumascape/ http://www.lumapartners.com/lumascapes/search-lumascape/ and my favourite, just in case anyones working on the next MyFace: http://www.lumapartners.com/lumascapes/digital-capital-lumascape/

  • My Favourite Buttons For Banner Design

    Below is a list of my favourite buttons I keep handy when designing banners. I’m a bit old school and still use Fireworks MX for design simply because I know where everything is on it and it does everything I want it to. After 6-7 years it would be really annoying to switch to Photoshop.…