marketing

Custom QR Code Design | How To Create Custom QR Codes For Marketing

Here is an example of a custom QR Code which you can scan with any camera app to get a link back to this website In this article I’m going to show you how you can create these using a free tools. How Do QR Codes Work Generate QR Code Link Import QR Code To […]

27/10/2020
SaaS Marketing Strategy

An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7 […]

19/10/2020
What is required to dominate an online niche?

Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is […]

03/01/2016
Golden Gems in Copywriting

Copywriting is an essential skill in affiliate marketing. Being able to persuade a user to complete an action comes down to communication and a lot of the communication on a website or landing page is written text. When I write copy I follow a build > breakdown > rebuild workflow. What this means is I’ll […]

16/04/2015
Funniest video I’ve seen in years

Damn those spammers!

27/02/2015
Refactoring for ROI in affiliate marketing

The importance of refactoring is well documented in the programming world. But I haven’t seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead adding variations to your banners or landing pages, start again and use everything you’ve learned to produce a better campaign. If you […]

01/04/2014
Display Marketing Logo Challenge

Wow I don’t mind admitting half of these companies I’ve never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also have ones for mobile, social and search: http://www.lumapartners.com/lumascapes/mobile-lumascape/ http://www.lumapartners.com/lumascapes/social-lumascape/ http://www.lumapartners.com/lumascapes/search-lumascape/ and my favourite, just in case anyones working on the next MyFace: http://www.lumapartners.com/lumascapes/digital-capital-lumascape/

23/01/2013
Looking for an angle

My most successful campaigns are normally also my most creative and abstract. If you can take an offer and think of a way to promote it which is “outside of the box” then you are on to a winner. Coming up with the idea is the difficult bit and I’ve laid out an example of […]

01/04/2011
Welcome to the blog

Thanks for visiting this is the first post at JiM’s Blog. To tell you a little about why we are starting a blog could take a while but in short we are trying to improve our communications throughout the industry and this is one method we are using. If you are interested in getting in […]

01/04/2011