Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is usually a lead magnet i.e. “enter your email to download this free ebook”, followed by...
Copywriting is an essential skill in affiliate marketing. Being able to persuade a user to complete an action comes down to communication and a lot of the communication on a website or landing page is written text. When I write copy I follow a build > breakdown > rebuild workflow. What this means is I’ll write a straight forward piece of persuasive text and then analyse it to pull out...
The importance of refactoring is well documented in the programming world. But I haven’t seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead adding variations to your banners or landing pages, start again and use everything you’ve learned to produce a better campaign. If you have a campaign that is over a year old and still making money then you...
Wow I don’t mind admitting half of these companies I’ve never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also have ones for mobile, social and search: http://www.lumapartners.com/lumascapes/mobile-lumascape/ http://www.lumapartners.com/lumascapes/social-lumascape/ http://www.lumapartners.com/lumascapes/search-lumascape/ and my favourite, just in case anyones working on the next MyFace: http://www.lumapartners.com/lumascapes/digital-capital-lumascape/
My most successful campaigns are normally also my most creative and abstract. If you can take an offer and think of a way to promote it which is “outside of the box” then you are on to a winner. Coming up with the idea is the difficult bit and I’ve laid out an example of one campaign I have used in the past to promote an offer. Start with the...
Thanks for visiting this is the first post at JiM’s Blog. To tell you a little about why we are starting a blog could take a while but in short we are trying to improve our communications throughout the industry and this is one method we are using. If you are interested in getting in contact there is a email address on the contact page I hope you will find...
