This is the revised 2020 complete guide to the best practices when creating content for your blog. You you can use this framework to create a the “perfect blog post” and move your site up the search engine rankings. The Title The title or headline of a blog post should be a close match to a search query but also just clickbaity enough to get a higher click through rate...
I was doing some SEO research using the cloud compute engine and ended up analysing tens of millions of URL’s using a link checking tool I built. The following list is a collection of the most linked to domains online. It will have a UK bias and isn’t in perfect order although more popular sites should appear higher up. These sites were all seen four or more times across different...
I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess at next to none of them. Why would they? If a guy can actually rank...
From the 21st April Google will be penalising sites for mobile search which don’t appear mobile friendly. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ If you haven’t done any mobile design you’ll probably get some warnings like this: Text too small to read Links too close together Mobile viewport not set Content wider than screen The first thing you should do to make your site mobile friendly is add a...
SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag relevancy Keyword relevancy to text content (think latent semantic indexing) Text content length Image relevancy...
I came across this summary from an old manual I wrote some time ago. Alot of it is still relevant today, I’ll get round to updating it at some point: Traffic Sources Summary SEO Little to no cost – Free Trafic Long term can take six months to rank Requires large volumes of content Massive potential Becoming harder to manipulate Backlinks are becoming less effective Social signals are becoming more...
The following snippet was displayed in our Adsense account this morning: Does this mean the plus one is affecting searches carried out by people socially linked to your gmail account or does it mean there is a global SEO value in plus ones. Probably both so why isn’t the plus one button as widely spread around the web like the like button… Also how would a plus one help a...
For the last decade or more the SEO community has been obsessed with backlinks. Whether it be filling out profiles to get a quick link such as the famed Angela and Pauls packages or automated tools such as Xrumer and SENuke. Blog commenting, shout boxes, wordpress templates, sql injection, website widgets are just some of the methods which have successfully shot websites to the top of the search results. In...
A recent post at SEOMoz suggested that their research has found a better correlation between facebook shares than Facebook likes. The full post is here and makes for an interesting read. One of the things that really caught my attention was in the comments and I quote: “After chatting with our Google rep it seems that FB shares have much more SEO weighting than FB Likes and similar. This is...
