James Bachini

Some info on popular traffic sources…

I came across this summary from an old manual I wrote some time ago. Alot of it is still relevant today, I’ll get round to updating it at some point:

Traffic Sources Summary


  • Little to no cost – Free Trafic
  • Long term can take six months to rank
  • Requires large volumes of content
  • Massive potential
  • Becoming harder to manipulate
  • Backlinks are becoming less effective
  • Social signals are becoming more effective
  • Niche sites and large content sites.
  • Google algorithm looks at:
    • On site seo / meta tags
    • Latent semantic indexing
    • CTR in SERP’s
    • Bounce rate
    • Domain age
    • Backlinks
    • Social signals

Adwords – Search Network

  • Paid search from 0.02p / click
  • Text ads – No images
  • Can’t direct link
  • Landing page needs content & good outgoing links
  • Highly Competitive for popular terms
  • Massive potential

Adwords – Content Network

  • Paid search from 0.02p /click?
  • Text and Display ads – text & images on Adsense sites
  • Lots of fraudulent clicks
  • Keywords matched with content on site
  • Always separate from search campaigns

Yahoo / MSN Search

  • Less competition than Adwords
  • Far less volume
  • A lot of Yahoo searches by 3rd party sites > Fraud/Crap > Block the crap


  • Massive volume and international traffic
  • Domestic traffic expensive starts at 36p click
  • High CTR can bring this down to…
  • Very dependent on CTR for successful advertising
  • Cleavage and weird images for the win
  • Can direct link
  • Ad size 110x80px
  • Very good targeting by:
    • Age
    • Sex
    • Location to city level
    • Interests – Category or Specific (topics liked/groups etc.)
    • Single, interested in
    • Education level (untested)

Plenty of Fish

  • Extremely good targeting, religion, postcode, hair colour, smokers etc.
  • Can target or ignore mobile users
  • Low volume, images need replacing quickly to avoid banner blindness
  • Standard size 110x80px       Larger IAB sizes for the win 300×250 etc.
  • Can direct link


  • Best PPV network
  • Bids from $0.011 per pop up
  • Can direct link to offer / load cookie
  • 775 x 400px viewable window
  • Massive arbitrage potential

Lead impact

  • More expensive than TV min bid $0.028


  • More expensive than TV min bid $0.02
  • Low volume


  • Cheap from $0.005
  • Low volume in UK

Other Sources: Media Buys, Big Display Networks (Adsonar, Blade360 etc.), MySpace, E-mail

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James Bachini

Disclaimer: Not a financial advisor, not financial advice. The content I create is to document my journey and for educational and entertainment purposes only. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. Do your own research and do not play with funds you do not want to lose.