James Bachini

Internet World London 2012

Earls Court, London was home to Internet World 2012 and on a wet Wednesday morning in April I jumped on a train to check it out. It was my first visit to this show and I came away with mixed feelings. I was hoping it was going to be like ad-tech but there was only one company exhibiting that was selling traffic, I think they deserve a mention for that alone.

Here are some photos from the show:

earls courtinteresting seo displayrandomersentrance to internet world 2012There seemed to be alot of companies selling SEO services, none of the ones I spoke to sounded overly confident in their own abilities to rank for competitive terms. There was a company who specialised in app development across multiple platforms, Lime Apps. I got a really rough budget quote of £2,000 GBP to turn a simple website into an app for ios and android.

There were more hosting service providers and alot of buzz about cloud hosting. White label dating were there and I managed to sit in on one of their talks. The figures they throw out seem to be on a different planet to what everyone else is achieving. Conversions from leads to sales at 12%!! In reality if their platform could convert anything like that for general dating traffic I could have retired a long time ago.

Click consult gets best business card award, for a swanky frosted plastic design with metalic print.

A big thank you to everyone at Cupid PLC for a great night out and a bit of education in vodka appreciation. We ate at a cool little restaurant in Covent Gardens called Belgo which is in some kind of basement/sewer/underground type of setting. Nicer than it sounds and they had a good selection of Belgian ales.

All in all it was a good trip but for general affiliates and networks I would certainly hit ad-tech first and if you still feel the need to wander aimlessly arround an exhibition centre then Internet World is a good place to do it.

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James Bachini

Disclaimer: Not a financial advisor, not financial advice. The content I create is to document my journey and for educational and entertainment purposes only. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. Do your own research and do not play with funds you do not want to lose.